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Lead Designer
某公司 - - Now
职位: Lead Designer | 经验: 2 years | 项目: 1、负责设计更新，主要负责文章Banner视觉更新、活动海报、部分网页以及活动视频的产出扩展了更多的设计规范以及设计思维，主要运营渠道的宣发物料，如 主KV、banner、H5设计，及后续延展设计部分，更新迭代得到良好反馈;\n2、负责运营平台视觉设计把控以及视觉输出工作、独立承担活动主视觉以及其延展部分; 完成主要的宣发设计以及kv设计、banner设计以及H5海报设计;完成品牌更新迭代、品牌VI视觉升级、网 站更新;\n3、负责考量用户体验部分，分析用户心理把控设计趋势、进行设计提案以及后续设计落地。/4、IP的推文设计，负责展会活动线下物料以及线上投放视觉的把控以及落地，负责品牌创意设计主视觉及 延展，负责IP的视觉规范定义，排版落实，跟进活动项目视觉执行及落地，保证项目高效有序的完成; 完成展会设计、前期调研设计风格把控以及进行提案、后续落地设计;负责品牌视觉升级更新迭代以及品牌VI下 延展物料视觉更新;\n\nResponsible for design updates, primarily handling visual updates for article banners, event posters, some web pages, and event videos. Expanded design guidelines and design thinking, mainly for promotional materials for operating channels, such as main KV, banners, H5 design, and subsequent extended designs, receiving positive feedback from updates and iterations.\nIn charge of the visual design control and output for the operation platform, independently taking on the main visuals and their extensions for events. Completed major promotional designs, KV design, banner design, and H5 poster design. Achieved brand updates and iterations, brand VI visual upgrades, and website updates.\nResponsible for considering user experience, analyzing user psychology to control design trends, proposing design plans, and implementing subsequent designs.\nDesign for IP promotional articles, responsible for controlling and implementing the visuals for offline materials and online placements for exhibition activities, overseeing the main visuals and extensions for brand creative design. Defined visual guidelines for IP, implemented layout, followed up on the visual execution and implementation of event projects to ensure efficient and orderly project completion. Completed exhibition designs, initial research to control design styles and propose plans, and subsequent design implementation. Responsible for brand visual upgrades, iterations, and visual updates for extended materials under brand VI.
