Job Description
Key Responsibilities
- Implement comprehensive advertising placement plans while maintaining strict cost control and maximizing campaign effectiveness
- Independently optimize advertisement content across various digital channels including social media, search engines, and in-app/native advertising
- Conduct in-depth data analysis to identify trends, monitor campaign performance, and refine advertising strategies
- Develop and execute detailed advertising strategies that align with business objectives and market demands
- Collaborate with cross-functional teams to ensure seamless integration of advertising efforts with overall marketing initiatives
- Prepare regular reports on advertising performance, including ROI analysis, audience engagement metrics, and competitor benchmarking
- Continuously innovate advertising approaches by leveraging data insights and market trends
- Monitor and optimize advertising creatives to improve conversion rates and user interaction
- Stay updated with industry developments and emerging advertising technologies
- Provide strategic recommendations to enhance advertising efficiency and effectiveness
Job Requirements
- Proven experience in digital advertising operations with a strong track record of successful campaign execution
- Excellent analytical skills with proficiency in interpreting complex data sets and generating actionable insights
- Ability to create and refine advertising strategies that balance creativity with measurable outcomes
- Strong understanding of advertising platforms such as Facebook Ads, Google AdWords, and in-app advertising systems
- Experience with advertising analytics tools including Google Analytics, Adobe Analytics, and social media insights dashboards
- Excellent communication skills to effectively collaborate with marketing teams, sales departments, and external agencies
- Ability to work under pressure and meet tight deadlines while maintaining high-quality standards
- Proficiency in data visualization techniques to present advertising performance metrics clearly
- Knowledge of SEO/SEM principles to complement advertising strategies
- Ability to develop and execute advertising budgets within financial constraints
- Strong organizational skills to manage multiple advertising campaigns simultaneously
- Experience with A/B testing and multivariate testing to optimize advertising creatives
- Understanding of conversion rate optimization (CRO) techniques
- Ability to analyze competitor advertising strategies and identify market opportunities
- Proficiency in using advertising management software and campaign tracking tools
- Excellent problem-solving skills to address advertising challenges and improve campaign performance
- Ability to develop detailed advertising briefs and creative specifications
- Experience with content marketing strategies to support advertising campaigns
- Strong attention to detail to ensure accurate data reporting and campaign execution
Qualifications
Preferred qualifications include a bachelor's degree in marketing, business administration, or related field. Candidates should have 3-5 years of experience in digital advertising operations or marketing analytics. Proficiency in English and Chinese is required, with additional language skills being a plus. Experience with advertising automation tools and campaign management platforms is highly desirable. Strong analytical mindset with ability to interpret data and make strategic recommendations. Excellent time management skills to handle multiple advertising campaigns simultaneously. Demonstrated success in improving advertising ROI through data-driven optimization. Ability to work independently and as part of a team in fast-paced environments. Familiarity with advertising compliance regulations and ethical standards. Experience with cross-channel advertising strategies that maximize reach and engagement. Strong presentation skills to communicate advertising insights to stakeholders.
