Job Description
Wapal is seeking a dedicated community advocate to drive awareness and engagement for its blockchain ecosystem and the Aptos protocol. This role focuses on amplifying the project's visibility through strategic content creation, social media management, and collaborative initiatives. The ideal candidate will act as a bridge between Wapal's development team and its global user base, ensuring consistent communication of project milestones, technical updates, and community-driven activities. This position is crucial for fostering a vibrant, informed, and active Web3 community around Wapal and Aptos.
Key Responsibilities
- Actively promote Wapal's social media presence by managing and optimizing Twitter accounts, engaging with followers, and participating in Discord community discussions to build brand loyalty.
- Create visually compelling content such as infographics, educational materials (EMEs), short-form videos, and blog posts to explain Wapal's features, Aptos' technology, and the broader blockchain landscape.
- Organize and execute promotional campaigns for Wapal's product launches, protocol upgrades, and community events through live gatherings, virtual meetups, and structured AMA (Ask Me Anything) sessions.
- Test and provide feedback on Wapal's wallet products to ensure usability, security, and alignment with user needs, while documenting experiences for community sharing.
- Collaborate with Web3 communities, blockchain foundations, and industry partners to co-host events, workshops, and educational programs that deepen ecosystem understanding.
- Develop and maintain a content calendar that aligns with Wapal's marketing goals, including timely updates on technical developments, partnerships, and community milestones.
- Monitor and analyze community engagement metrics to identify trends, optimize outreach strategies, and report actionable insights to the core team.
Job Requirements
- Proven experience in social media management (Twitter, Discord) and content creation for Web3 projects, with a track record of driving user engagement.
- Strong understanding of blockchain technology, particularly Aptos' consensus mechanism and Wapal's wallet ecosystem, to accurately represent project value propositions.
- Excellent communication skills in English, with the ability to craft clear, concise, and engaging messages for both technical and non-technical audiences.
- Proficiency in design tools (Canva, Figma) and video editing software to produce high-quality promotional materials that meet professional standards.
- Ability to work independently and collaboratively, balancing creative tasks with coordination across cross-functional teams and external partners.
- Passion for decentralized technologies and a commitment to educating users about blockchain concepts, security practices, and ecosystem opportunities.
- Experience with community management platforms and analytics tools to track engagement, identify key contributors, and measure campaign effectiveness.
- Fluency in multiple languages (preferred: English, Chinese, Korean) to expand outreach to diverse global audiences and facilitate multilingual content creation.
Preferred qualifications include: familiarity with Aptos' development roadmap, experience in cryptocurrency marketing, and a demonstrated ability to build and maintain active online communities. This role requires a minimum of 2 years in Web3 marketing or community management, with a focus on decentralized finance (DeFi) or blockchain infrastructure projects. Candidates should possess a deep understanding of wallet ecosystems, smart contract platforms, and the technical challenges of blockchain adoption. The position offers opportunities to contribute to Wapal's growth as a leading blockchain infrastructure provider while gaining hands-on experience in community-driven marketing strategies.
