Brand Manager at Mint Ventures

Job Description

Key Responsibilities

• Manage and maintain the company's social media homepage, ensuring visual consistency and brand alignment across platforms.
• Develop and execute content calendars for social media, including but not limited to Twitter, Mirror, Medium, and LinkedIn.
• Coordinate with cross-functional teams to produce high-quality podcast and YouTube content that resonates with the audience.
• Monitor and analyze social media performance metrics to refine content strategies and improve engagement rates.
• Conduct keyword research and on-page optimization techniques to enhance website SEO and improve search rankings.
• Collaborate with marketing managers to design and implement brand campaigns that strengthen market positioning.
• Stay updated on emerging digital trends and platform algorithms to adapt brand strategies accordingly.
• Ensure all brand-related content adheres to company guidelines and maintains a cohesive tone and style.
• Support the creation of brand assets such as graphics, videos, and copy for various marketing channels.
• Track the effectiveness of brand initiatives through analytics tools and provide actionable insights for improvement.
• Develop and maintain brand guidelines that ensure consistency across all channels, including visual elements, messaging, and tone.
• Collaborate with external agencies or freelancers to execute brand-related projects, ensuring alignment with company standards.
• Implement A/B testing for content performance, analyzing results to refine strategies and maximize audience impact.
• Conduct competitor analysis to identify market gaps and opportunities for brand differentiation.
• Manage content workflows, including approval processes, publishing schedules, and post-launch evaluation.
• Utilize project management tools like Trello or Asana to organize tasks, track deadlines, and prioritize brand initiatives.
• Engage in audience research to understand consumer behavior, preferences, and feedback for content optimization.
• Develop data-driven reports to communicate brand performance to stakeholders and inform strategic decisions.
• Ensure compliance with legal and ethical standards in all brand-related content creation and distribution.
• Provide creative direction for multimedia content, balancing brand messaging with audience engagement tactics.

Job Requirements

• Proven experience in brand operations or digital marketing, with a strong understanding of social media management.
• Excellent knowledge of SEO best practices and familiarity with SEO tools like Google Analytics, SEMrush, or Ahrefs.
• Proficiency in content creation for platforms including YouTube, podcast production, and social media publishing.
• Ability to manage multiple platforms simultaneously, including Twitter, LinkedIn, Medium, and Mirror.
• Strong analytical skills to interpret data and make data-driven decisions for brand optimization.
• Excellent communication and collaboration abilities to work with designers, content creators, and marketing teams.
• Knowledge of brand strategy development, including market research and competitor analysis.
• Proficiency in using content management systems (CMS) and digital marketing software.
• Ability to create and maintain brand guidelines that ensure consistency across all channels.
• Strong organizational skills to manage deadlines and prioritize tasks effectively.
• Excellent time management abilities to handle multiple projects simultaneously.
• Knowledge of graphic design tools such as Canva or Adobe Creative Suite for visual content creation.
• Ability to conduct A/B testing for content performance and refine strategies based on results.
• Strong understanding of brand voice and tone to maintain cohesive messaging.
• Experience with video editing software for YouTube content production and podcast post-production.
• Ability to develop content calendars that align with business goals and brand objectives.
• Excellent problem-solving skills to address challenges in brand execution and content delivery.
• Knowledge of customer relationship management (CRM) tools to track audience interactions.
• Ability to collaborate with external agencies or freelancers for brand-related projects.
• Strong attention to detail to ensure accuracy in content publishing and brand compliance.
• Proficiency in multilingual content creation to support global brand initiatives and diverse audience segments.
• Experience with content personalization techniques to tailor messaging for different platforms and user demographics.
• Ability to leverage emerging technologies such as AI-driven analytics or automation tools for brand efficiency.