Brand Manager at InitVerse

Job Description

Key Responsibilities

• Brand Strategy: Develop brand strategy planning and system construction based on company development strategy. Expand and optimize brand positioning to effectively implement marketing strategies and enhance brand image.
• Event Planning: Oversee brand planning, design, promotion, and management. Execute online/offline activities by exploring user needs and product values, integrating resources for innovative marketing solutions.
• Digital Marketing Integration: Utilize data-driven marketing to analyze campaign performance. Optimize integrated marketing plans through data insights aligned with market/product/user characteristics to drive business growth.
• Brand Marketing: Lead execution of brand campaigns, creative advertising, KOL collaborations, and public opinion monitoring to reinforce brand positioning.
• Industry Insights: Monitor competitor dynamics and industry trends. Conduct research to adjust marketing strategies and produce actionable reports.
• Content Creation Support: Assist in crafting promotional materials to elevate brand professionalism.
• Additional Tasks: Support team needs in brand-building and marketing initiatives as required.

Job Requirements

• Proven experience in brand strategy development and execution.
• Strong ability in event planning and digital marketing integration.
• Proficiency in data analysis to derive actionable insights for marketing optimization.
• Creative mindset with experience in innovative marketing campaigns and KOL collaborations.
• Excellent research skills to stay ahead of industry trends and competitor activities.
• Strong communication and content creation skills for effective brand messaging.
• Ability to work collaboratively in a team environment and adapt to dynamic project needs.