Brand Manager at Coin98

Job Description

Key Responsibilities

• Develop and execute the product brand strategy to position Coin98's products as leading brands in the Web3 industry, including market research, competitor analysis, and target audience identification.
• Collaborate with cross-functional teams such as product development, design, and marketing to ensure cohesive execution of brand initiatives and maintain brand consistency across all touchpoints.
• Develop and manage budgets for product brand initiatives, allocating resources efficiently and ensuring all spending aligns with company financial goals and strategic priorities.
• Translate brand elements such as mission, vision, and core values into actionable plans and go-to-market strategies, including content creation, channel selection, and campaign execution.
• Lead and mentor a team of marketing professionals, delegating tasks, providing guidance, and fostering a collaborative environment to achieve brand objectives.
• Measure and analyze the effectiveness of product brand initiatives using key performance indicators (KPIs) like brand awareness, user engagement, and market share growth, and adjust strategies based on data-driven insights.

Job Requirements

• Proven experience in brand strategy development and execution within the tech or Web3 industry, with a track record of successful product branding campaigns.
• Strong analytical skills to evaluate market trends, consumer insights, and competitive data, enabling informed decision-making for brand positioning.
• Excellent communication and collaboration abilities to work seamlessly with cross-functional teams and stakeholders, ensuring alignment and synergy in brand initiatives.
• Proficiency in budget management and financial planning, with experience in allocating resources for marketing campaigns and tracking ROI.
• Deep understanding of Web3 technologies, blockchain ecosystems, and cryptocurrency markets to create relevant and forward-thinking brand strategies.
• Leadership experience in managing marketing teams, with the ability to inspire, motivate, and guide team members toward achieving brand goals.
• Knowledge of digital marketing tools and platforms (e.g., Google Analytics, social media management systems) to monitor campaign performance and optimize strategies.
• Ability to translate abstract brand concepts into tangible marketing plans, including creative direction, messaging frameworks, and execution timelines.
• Experience in developing and implementing go-to-market strategies that align with product launches, market expansion, and customer acquisition goals.
• Strong problem-solving skills to address challenges in brand execution, such as market resistance, competitive threats, or internal misalignment.