Job Description
As a Product Brand Strategist, you will play a pivotal role in shaping and implementing the brand identity and positioning of Coin98's products within the rapidly evolving Web3 industry. This position requires a deep understanding of market dynamics, consumer behavior, and competitive landscapes to drive brand growth and ensure alignment with company objectives. You will be responsible for developing comprehensive brand strategies that elevate Coin98's offerings as industry leaders, while also fostering collaboration across departments to execute these initiatives effectively.
Key Responsibilities
- Develop and execute the product brand strategy to position Coin98's products as leading brands in the Web3 industry, including market research, competitor analysis, and target audience identification.
- Collaborate with cross-functional teams such as product development, design, and marketing to ensure cohesive execution of brand initiatives and maintain brand consistency across all touchpoints.
- Develop and manage budgets for product brand initiatives, allocating resources efficiently and ensuring all spending aligns with company financial goals and strategic priorities.
- Translate brand elements such as mission, vision, and core values into actionable plans and go-to-market strategies, including content creation, channel selection, and campaign execution.
- Lead and mentor a team of marketing professionals, delegating tasks, providing guidance, and fostering a collaborative environment to achieve brand objectives.
- Measure and analyze the effectiveness of product brand initiatives using key performance indicators (KPIs) like brand awareness, user engagement, and market share growth, and adjust strategies based on data-driven insights.
Job Requirements
- Proven experience in brand strategy development and execution within the tech or Web3 industry, with a track record of successful product branding campaigns.
- Strong analytical skills to evaluate market trends, consumer insights, and competitive data, enabling informed decision-making for brand positioning.
- Excellent communication and collaboration abilities to work seamlessly with cross-functional teams and stakeholders, ensuring alignment and synergy in brand initiatives.
- Proficiency in budget management and financial planning, with experience in allocating resources for marketing campaigns and tracking ROI.
- Deep understanding of Web3 technologies, blockchain ecosystems, and cryptocurrency markets to create relevant and forward-thinking brand strategies.
- Leadership experience in managing marketing teams, with the ability to inspire, motivate, and guide team members toward achieving brand goals.
- Knowledge of digital marketing tools and platforms (e.g., Google Analytics, social media management systems) to monitor campaign performance and optimize strategies.
- Ability to translate abstract brand concepts into tangible marketing plans, including creative direction, messaging frameworks, and execution timelines.
- Experience in developing and implementing go-to-market strategies that align with product launches, market expansion, and customer acquisition goals.
- Strong problem-solving skills to address challenges in brand execution, such as market resistance, competitive threats, or internal misalignment.
