Business Development at MEXC

Job Description

Key Responsibilities

• Develop and strengthen long-term partnerships with Key Opinion Leaders (KOLs) and digital content channels to amplify brand reach and engagement.
• Actively promote brand policies through creative campaigns, ensuring consistent messaging across all platforms and audiences.
• Identify and cultivate new user groups by designing data-driven strategies to increase brand awareness and customer loyalty.
• Conduct in-depth market trend analysis to uncover actionable insights and recommend innovative solutions for business growth.
• Collaborate with cross-functional teams to align marketing efforts with overall business objectives and product development cycles.
• Monitor and evaluate campaign performance using analytics tools to optimize strategies and measure ROI effectively.
• Stay updated on industry developments and competitor activities to maintain a competitive edge in the market.
• Prepare comprehensive reports and presentations to communicate findings and recommendations to stakeholders.

Job Requirements

• Proven experience in brand management, digital marketing, or related fields with a focus on influencer collaborations and market expansion.
• Excellent communication and interpersonal skills, with the ability to build rapport with KOLs, partners, and internal teams.
• Strong analytical mindset and proficiency in data interpretation to support strategic decision-making.
• Knowledge of social media platforms, content marketing strategies, and user acquisition techniques.
• Ability to develop and execute creative campaigns that align with brand goals and target audiences.
• Proficiency in using marketing analytics tools (e.g., Google Analytics, social media insights, CRM systems) for performance tracking.
• Excellent organizational skills to manage multiple projects simultaneously and meet deadlines.
• Strong understanding of market dynamics and consumer behavior to identify growth opportunities.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment.
• Fluency in English and/or other languages to effectively communicate with global stakeholders and partners.