Business Development at BTCC

Job Description

Key Responsibilities

• Identify and establish relationships with local KOLs, influencers, and community networks to promote the company's development in the local market and achieve growth in users and transaction volume.
• Maintain and nurture relationships with overseas KOLs and marketing channels to ensure long-term cooperation and alignment with global business objectives.
• Execute and monitor overseas KOL marketing strategies, track the effectiveness of channel partnerships, and make data-driven adjustments to maximize performance and ROI.
• Conduct in-depth research on local industry trends, competitor activities, and market dynamics to identify opportunities and formulate strategic responses.
• Collaborate with cross-functional teams to develop and implement marketing initiatives that align with business goals and enhance brand presence.
• Regularly analyze campaign metrics, user engagement data, and transaction performance to evaluate outcomes and refine strategies.
• Stay updated on cultural and regulatory changes in target markets to ensure compliance and adaptability in marketing efforts.

Job Requirements

• Proven experience in influencer marketing, KOL management, or market expansion roles, with a focus on both domestic and international markets.
• Excellent communication and negotiation skills to build trust with local and overseas partners, including KOLs, communities, and marketing agencies.
• Strong analytical abilities to track campaign performance, interpret data, and optimize strategies for maximum ROI and user growth.
• Ability to conduct competitive analysis and industry research to identify market trends and develop countermeasures.
• Fluency in English and at least one local language (e.g., Mandarin, Spanish, Arabic) to facilitate cross-border communication and collaboration.
• Proficiency in digital marketing tools (e.g., social media platforms, analytics software, CRM systems) for campaign execution and performance tracking.
• Collaborative mindset to work with global and local teams, ensuring cohesive strategies and seamless execution across markets.
• Attention to detail and problem-solving skills to address challenges in partnership development and market adaptation.
• Ability to manage multiple projects simultaneously, prioritizing tasks to meet deadlines and business targets.
• Knowledge of cultural nuances and market-specific regulations to ensure ethical and effective marketing practices.