Business Development at BTCC

Job Description

Key Responsibilities

• Identify and establish relationships with overseas local contract KOLs/influencers/communities, projects, and other potential partners to promote the company's development in the local market and achieve growth in user and transaction volume
• Maintain good relationships with overseas contract KOLs and marketing channels to achieve long-term cooperation
• Responsible for the execution and effectiveness of overseas contract KOL marketing strategies, tracking and analyzing the effectiveness of channel cooperation and making adjustments, pursuing optimal performance and maximizing ROI
• Timely understand the development trends of the local contract exchange industry and the dynamics of competitors, and take corresponding measures
• Develop and implement localized marketing campaigns tailored to regional cultural and market nuances
• Collaborate with cross-functional teams to align KOL strategies with overall business objectives
• Monitor market performance metrics and provide actionable insights for continuous improvement
• Stay updated on regulatory requirements and compliance standards in target markets

Job Requirements

• Proven experience in overseas market expansion, preferably with 3+ years in KOL collaboration or digital marketing roles
• Excellent understanding of local market dynamics, cultural trends, and consumer behavior in target regions
• Strong analytical skills to evaluate campaign performance, ROI, and partnership effectiveness
• Proficiency in English and at least one additional language for seamless communication with international stakeholders
• Ability to work independently and manage multiple projects simultaneously across different time zones
• Knowledge of digital marketing tools (e.g., social media analytics, SEO/SEM platforms) and data-driven decision-making processes
• Excellent interpersonal and negotiation skills to build trust with local partners and influencers
• Experience with contract management and legal compliance in international business contexts
• Strong organizational skills to track progress, maintain records, and report outcomes regularly
• Passion for innovation and willingness to adapt strategies based on market feedback and changing conditions

Additional Qualifications

• Preferred candidates may have a background in international business development or market research
• Experience with e-commerce platforms and digital payment systems is a plus
• Ability to create compelling content for social media and influencer collaborations
• Knowledge of local regulations related to advertising, data privacy, and business operations
• Strong leadership skills to mentor junior team members and drive team performance