Job Description
This position is responsible for building and maintaining strategic relationships with key opinion leaders (KOLs) and content channels to enhance brand presence in the market. The candidate will play a vital role in promoting brand policies through creative and engaging initiatives, while also expanding the brand's user base and increasing its visibility across various platforms. Additionally, the individual will support the identification of emerging market trends and business opportunities to drive sustainable growth. The role offers flexible working hours with no strict restrictions, providing the flexibility to adapt to different project timelines and work-life balance needs.
Key Responsibilities
- Develop, strengthen, and expand partnerships with KOLs and content channels to create mutually beneficial collaborations and amplify brand reach.
- Actively promote brand policies through targeted campaigns, content creation, and community engagement to align with business objectives.
- Identify and implement strategies to add new user groups to the brand's audience, ensuring consistent growth and engagement metrics.
- Conduct market research to analyze trends, consumer behavior, and competitive landscapes, providing actionable insights for business development.
- Collaborate with cross-functional teams to refine brand positioning and optimize marketing efforts for maximum impact.
- Monitor and evaluate the effectiveness of brand visibility initiatives, adjusting tactics as needed to achieve desired outcomes.
- Ensure compliance with brand guidelines while maintaining creative freedom in partnership development and content promotion.
- Provide regular reports on partnership performance, user acquisition progress, and market trend analysis to stakeholders.
- Stay updated on industry developments and digital marketing best practices to maintain a competitive edge in brand promotion.
- Support the creation of content calendars and campaign plans that align with brand goals and audience preferences.
Job Requirements
- Proven experience in brand management, influencer marketing, or content partnership development (minimum 2 years).
- Excellent communication and negotiation skills to establish and maintain relationships with KOLs and channels.
- Strong analytical abilities to interpret market data and identify growth opportunities through comprehensive research.
- Proficiency in digital marketing tools and platforms, including social media analytics, campaign management software, and content distribution systems.
- Ability to create compelling content and campaigns that resonate with target audiences while promoting brand policies effectively.
- Knowledge of brand visibility metrics and KPIs to measure the success of marketing initiatives and partnership strategies.
- Collaborative mindset to work with diverse teams and stakeholders while maintaining brand consistency across all channels.
- Flexibility to adapt to changing project priorities and work schedules, with the ability to manage multiple tasks simultaneously.
- Excellent organizational skills to track partnership progress, manage deadlines, and ensure smooth execution of brand promotion activities.
- Strong understanding of market trends and consumer behavior to inform strategic decisions and drive business growth.
