Job Description
Bitget is seeking a dynamic and experienced professional to drive local market growth through strategic partnerships and community engagement. This role will focus on identifying and cultivating relationships with key opinion leaders (KOLs), influencers, and local communities in South Korea. The candidate will also collaborate with project teams and potential partners to enhance Bitget's visibility and user base. By leveraging these relationships, the individual will contribute to increasing trading volume and expanding Bitget's market presence in the region.
Key Responsibilities
- Develop and implement a comprehensive KOL marketing strategy tailored to South Korea's digital landscape, ensuring alignment with Bitget's brand objectives and market goals.
- Act as the primary liaison between Bitget and local KOLs, influencers, and communities, fostering long-term partnerships through regular communication and collaborative initiatives.
- Monitor and analyze the performance of marketing channels and KOL collaborations, utilizing data-driven insights to optimize campaigns and maximize return on investment (ROI).
- Stay updated on industry trends, competitor activities, and regulatory changes in South Korea to identify opportunities for strategic adjustments and competitive advantage.
- Coordinate with cross-functional teams to ensure seamless execution of marketing plans, including content creation, event planning, and campaign management.
- Track user growth metrics and trading volume performance, providing regular reports to stakeholders and suggesting improvements based on market feedback.
- Engage in the development of localized marketing materials and campaigns that resonate with South Korean audiences while maintaining brand consistency.
- Participate in the evaluation of new partnership opportunities and contribute to the decision-making process for channel selection and collaboration terms.
Job Requirements
- Proven experience in KOL marketing, digital advertising, or community management within the cryptocurrency or fintech industry, preferably in South Korea.
- Excellent understanding of South Korean market dynamics, cultural nuances, and consumer behavior to effectively tailor marketing strategies.
- Fluency in both Korean and English, with the ability to communicate professionally in English for international collaboration and Korean for local engagement.
- Strong analytical skills to evaluate campaign performance, interpret data, and make informed decisions to improve results.
- Ability to work independently and collaboratively in a fast-paced environment, with a proactive approach to problem-solving and innovation.
- Knowledge of social media platforms (e.g., KakaoTalk, Instagram, YouTube) and digital marketing tools (e.g., Google Analytics, Meta Ads) for campaign execution and tracking.
- Excellent interpersonal and negotiation skills to build trust with KOLs, influencers, and partners while maintaining Bitget's brand integrity.
- Ability to adapt to changing market conditions and regulatory environments, ensuring compliance and maintaining a competitive edge in South Korea.
- Minimum of 3 years of experience in marketing, with a focus on influencer relations or community building in the crypto space.
- Proficiency in using CRM software and project management tools to streamline partnership management and campaign tracking processes.
