Job Description
Rarible is seeking a dynamic content strategist to shape and elevate its brand presence across digital platforms. This role will focus on creating and curating compelling narratives that resonate with artists, creators, curators, developers, and collectors. The ideal candidate will act as a creative bridge between Rarible's vision and its audience, ensuring that all content aligns with the brand's core values and objectives. This position requires a deep understanding of the Web3 ecosystem and a passion for fostering innovation in the digital arts space.
Key Responsibilities
- Develop and execute content strategies that engage Rarible's target audience, including artists, creators, curators, developers, and collectors, while maintaining brand consistency and authenticity.
- Collaborate with cross-functional teams such as PR, design, and product development to create cohesive narratives that amplify Rarible's brand voice across all touchpoints.
- Conduct in-depth research on emerging trends in the Web3 and digital arts industries to inform creative direction and ensure content remains relevant and forward-thinking.
- Design and maintain editorial brand guidelines that define tone, style, and messaging for all content outputs, ensuring clarity and resonance in a competitive digital landscape.
- Lead the creation of original content, including blog posts, social media campaigns, and multimedia assets, that highlight Rarible's unique position in the NFT and blockchain art space.
- Monitor content performance metrics and iterate on strategies to optimize engagement, conversion, and brand awareness for Rarible's diverse user base.
- Act as a thought leader in content innovation, proposing fresh ideas and approaches to differentiate Rarible's brand and foster community growth.
Job Requirements
- Proven experience in content creation, strategy, or marketing within the Web3, blockchain, or digital arts industry, with a demonstrated ability to produce high-impact content.
- Excellent written and verbal communication skills, with a strong command of English and the ability to craft compelling narratives for varied audiences.
- Deep understanding of brand voice, editorial standards, and content lifecycle management, with a track record of maintaining consistency across platforms.
- Collaborative mindset and ability to work effectively with cross-functional teams, including designers, developers, and marketing professionals, to deliver cohesive brand experiences.
- Strong analytical skills to evaluate content performance, user engagement, and market trends, with the ability to translate insights into actionable strategies.
- Knowledge of NFT platforms, blockchain technology, and the digital art market, with a passion for innovation and community building in the Web3 space.
- Ability to manage multiple projects simultaneously, with a focus on delivering high-quality content under tight deadlines while maintaining brand integrity.
- Preferred: Experience with content management systems (CMS), SEO best practices, and social media analytics tools to enhance content visibility and impact.
