Job Description
This position is responsible for the strategic planning, execution, and optimization of events on the official Korean language website. The candidate will lead the development of activity goals, strategies, and implementation plans tailored to the unique characteristics and preferences of Korean language users. Key responsibilities include overseeing the entire event lifecycle, ensuring alignment with brand voice and user experience, and delivering measurable results through coordinated efforts across design, product development, and research teams. The role also involves continuous innovation in event formats and strategies to drive key performance indicators such as new customer acquisition, user retention, and transaction volume growth. Additionally, the candidate will monitor market trends, analyze competitor activities, and refine event templates to enhance operational efficiency and platform engagement.
Key Responsibilities
- Plan and execute website events targeting Korean language users, aligning with business objectives and user behavior patterns.
- Develop comprehensive activity strategies, including creative concepts, timelines, and resource allocation, based on user segmentation and market research.
- Coordinate cross-functional teams (design, product, R&D) to ensure seamless execution of event campaigns and maintain brand consistency.
- Monitor event performance metrics in real-time, identify bottlenecks through data analysis, and implement iterative improvements to optimize outcomes.
- Conduct competitive analysis to benchmark event effectiveness, adapt successful strategies, and innovate new approaches for user engagement.
- Collaborate with marketing and analytics teams to refine event templates, improve conversion rates, and expand user base through targeted promotions.
- Ensure compliance with platform guidelines and legal requirements while maintaining the integrity of event content and user experience.
- Prepare detailed reports on event performance, including ROI analysis, user feedback, and actionable recommendations for future campaigns.
Job Requirements
- Proven experience in event operations or digital marketing, preferably within the Korean market or multilingual platforms.
- Strong analytical skills with expertise in data-driven decision-making, including proficiency in tools like Google Analytics, Tableau, or Excel.
- Excellent understanding of user acquisition, retention, and conversion strategies tailored to Korean language audiences.
- Ability to interpret market trends, competitor activities, and user behavior to develop innovative event concepts.
- Fluency in Korean language and cultural nuances to ensure effective communication and engagement with target users.
- Collaborative mindset with experience in cross-functional teamwork, including coordination with designers, product managers, and researchers.
- Proficiency in project management methodologies to oversee event timelines, budgets, and deliverables efficiently.
- Knowledge of SEO, SEM, and social media strategies to amplify event visibility and reach across digital channels.
- Strong communication skills to present findings, collaborate with stakeholders, and document processes for team alignment.
- Ability to adapt to fast-paced environments and manage multiple projects simultaneously with attention to detail.
