Event Planning at Lbank

Job Description

Key Responsibilities

• Excellent marketing planning ability, able to independently coordinate internal resources, promote online marketing activity planning and implementation, with a focus on the market side.
• Familiar with exchange logic, with good market sensitivity, familiar with industry activity gameplay (including but not limited to trading competitions/airdrops/social community activities).
• Has project partners, KOL (Key Opinion Leaders), and other relevant stakeholders to enhance marketing efforts.
• Responsible for the retention of user growth data, new customer acquisition, conversion, and retention results of post-event activities, with community resources as bonus points.

Job Requirements

• Proven experience in marketing planning and execution, with a strong ability to coordinate internal and external resources.
• Deep understanding of market dynamics and exchange logic, with the ability to identify and leverage industry trends.
• Experience in organizing and managing marketing activities such as trading competitions, airdrops, and social community events.
• Strong analytical skills to track and optimize user growth, acquisition, conversion, and retention metrics.
• Existing network of project partners and KOLs is highly desirable.
• Experience in community management and leveraging community resources for marketing campaigns is a plus.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience in digital marketing or a similar role.
• Strong communication and interpersonal skills to collaborate effectively with cross-functional teams.
• Ability to work in a fast-paced environment and adapt to changing market conditions.