Event Planning at Coinstore

Job Description

Key Responsibilities

• Lead the end-to-end lifecycle management of online trading activities and themed events, ensuring alignment with business goals and user acquisition targets.
• Design and implement standardized activity SOPs, execution protocols, and template frameworks to streamline operations and improve quality control.
• Conduct in-depth competitor activity research, user behavior analysis, and creative brainstorming to innovate activity formats and gameplay mechanics.
• Develop data-driven promotional strategies by analyzing user trends, market dynamics, and product characteristics to maximize engagement and conversion rates.
• Monitor and evaluate activity performance through real-time data tracking, post-event reviews, and iterative optimization to refine execution and achieve measurable results.
• Collaborate cross-functionally with marketing, product, and data teams to ensure seamless integration of activity planning with broader business strategies.
• Identify and leverage emerging market trends, seasonal opportunities, and user-generated content to create timely and impactful promotional campaigns.
• Establish and maintain activity KPIs, including user conversion rates, engagement metrics, and ROI, to measure success and guide future initiatives.
• Continuously improve activity execution standards by analyzing feedback, identifying bottlenecks, and implementing process enhancements.
• Ensure compliance with brand guidelines and platform policies while maintaining creative freedom in activity design and execution.

Job Requirements

• Proven experience in activity planning, execution, and optimization within e-commerce or digital marketing environments.
• Strong analytical skills with expertise in data collection, processing, and interpretation to drive decision-making and performance improvements.
• Excellent understanding of user behavior, market trends, and competitive landscapes to design effective promotional strategies.
• Proficiency in creating and managing activity templates, SOPs, and execution standards to ensure consistency and scalability.
• Ability to conduct competitor analysis, user research, and creative ideation to innovate activity formats and gameplay mechanics.
• Skilled in developing and monitoring KPIs, including conversion rates, engagement metrics, and ROI, to evaluate activity success.
• Knowledge of digital marketing tools and platforms for activity management, data tracking, and campaign execution.
• Strong communication and collaboration abilities to work with cross-functional teams and stakeholders.
• Attention to detail and problem-solving mindset to address challenges in activity execution and optimization.
• Ability to balance creativity with operational efficiency to deliver high-impact, sustainable promotional solutions.
• Experience with A/B testing, user feedback analysis, and iterative improvement processes to refine activity effectiveness.
• Understanding of seasonal marketing strategies and holiday-themed event planning to capitalize on timing and relevance.
• Proficiency in using data visualization tools to present insights and recommendations to stakeholders.
• Ability to develop and execute multi-channel promotional plans that align with brand positioning and product goals.
• Experience with activity budgeting, resource allocation, and risk management to ensure successful execution.
• Knowledge of customer acquisition strategies and user conversion optimization techniques to maximize campaign impact.
• Ability to adapt to changing market conditions and user preferences while maintaining activity quality standards.
• Strong organizational skills to manage multiple activity projects simultaneously and meet deadlines.
• Experience with activity lifecycle management, from ideation to post-event analysis, to ensure continuous improvement.
• Ability to develop and implement activity innovation frameworks that incorporate user feedback and market research.