Growth Manager at Bitget

Job Description

Key Responsibilities

• Manage and strengthen relationships with local crypto franchisees, ensuring alignment with business goals and operational standards.
• Identify, evaluate, and follow up on potential business opportunities to drive growth and innovation in the market.
• Collaborate with Vietnamese crypto influencers and media partners to design and execute marketing campaigns that maximize user acquisition and brand exposure.
• Plan and organize both online (social media, digital ads, content marketing) and offline (events, partnerships, community engagement) activities to expand Bitget's market presence.
• Develop and implement strategies to enhance the company's digital footprint, including branding impressions and user engagement metrics.
• Monitor and analyze marketing performance using data tools and user feedback, preparing actionable insights and reports for internal stakeholders.
• Contribute to the optimization of business processes by defining, improving, and reporting on operational efficiency and effectiveness.
• Support the creation of listing strategies to promote trading volume growth and content marketing initiatives, ensuring alignment with market trends.
• Identify and onboard potential affiliates through creative methods, such as referral programs, partnerships, and targeted outreach.
• Work with cross-functional teams to refine marketing and brand communication strategies, ensuring they meet local market needs and objectives.
• Participate in strategic planning sessions to align growth initiatives with long-term business goals and market expansion targets.

Job Requirements

• Proven experience in business growth, marketing, or brand management within the cryptocurrency or fintech industry.
• Strong understanding of franchisee management and local market dynamics in Vietnam, including regulatory environment and consumer behavior.
• Excellent communication and relationship-building skills, with a track record of successfully collaborating with influencers and stakeholders.
• Ability to analyze data and derive actionable insights to measure campaign effectiveness and brand impact.
• Proficiency in developing and executing marketing strategies, including both digital and traditional channels, to achieve business objectives.
• Knowledge of user acquisition techniques, such as referral programs, affiliate marketing, and influencer partnerships.
• Strong organizational and project management skills to handle multiple campaigns and initiatives simultaneously.
• Fluency in Vietnamese and English, with the ability to communicate effectively with both local and international teams.
• Experience with content creation and promotion strategies, including social media management and SEO optimization.
• Ability to monitor and report on business processes, identifying areas for improvement and implementing changes.
• Excellent analytical and problem-solving skills to evaluate market trends and develop data-driven strategies.
• Proven success in driving user growth and enhancing brand impressions through targeted marketing efforts.