Growth Manager at Hashstack

Job Description

Key Responsibilities

• Design and implement a robust paid media experimentation approach across creatives, search engine optimization (SEO), and landing page optimization to maximize campaign effectiveness.
• Manage strategic marketing partner relationships, ensuring seamless collaboration, channel experimentation, and spend accountability to align with business objectives.
• Lead end-to-end management of new media partnerships, driving measurable growth through strategic planning, execution, and performance analysis.
• Develop integrated marketing campaigns from strategy formulation to execution, with a focus on performance measurement and continuous improvement.
• Conduct ideation, testing, and iterative optimization of growth strategies via paid acquisition, retargeting, and product optimization across web and native-app channels.
• Explore and evaluate emerging channels, creatives, and innovative ideas to enhance experimentation, optimization, and acquisition growth initiatives.
• Collaborate with data dashboards to refine user experience, analyze key metrics, and conduct in-depth research to inform strategic decisions.
• Identify and prioritize acquisition, retention, and commercial opportunities by leveraging data insights, industry trends, and competitive intelligence.

Job Requirements

• Proven expertise in paid media experimentation, including A/B testing, creative development, and optimization techniques across digital platforms.
• Strong understanding of SEO, landing page optimization, and conversion rate optimization (CRO) methodologies to enhance campaign performance.
• Experience managing strategic marketing partnerships, with a focus on channel experimentation, budget allocation, and ROI optimization.
• Excellent analytical skills to interpret data from dashboards, identify trends, and translate insights into actionable strategies for user experience refinement.
• Ability to develop and execute integrated marketing campaigns, including strategy formulation, brief creation, and performance tracking across multiple channels.
• Proficiency in paid acquisition strategies, retargeting campaigns, and product optimization tactics to drive sustainable growth.
• Strong communication and collaboration skills to work with cross-functional teams, stakeholders, and external partners on growth initiatives.
• Knowledge of competitive analysis and market research to identify opportunities for acquisition, retention, and commercial expansion.
• Experience with data visualization tools and performance metrics tracking to support decision-making and strategic planning.
• Ability to adapt to evolving digital marketing trends and continuously innovate to stay ahead in the competitive landscape.