Head of Operations at MiixCapital

Job Description

Key Responsibilities

• Develop and execute comprehensive marketing strategies to establish strong brand positioning in users' minds through effective brand management, marketing planning, and media/public relations initiatives
• Implement diverse marketing and operational approaches including social media campaigns, community building, and KOL collaborations to drive user acquisition and organic growth
• Create and optimize product commercialization models and sales strategies while being accountable for the product's revenue performance
• Focus on improving new user acquisition, user quality metrics, market reputation, and sustaining long-term market popularity for the product
• Analyze market trends and user feedback to continuously refine marketing approaches and maximize campaign effectiveness
• Collaborate with cross-functional teams including product development, sales, and customer support to ensure cohesive brand messaging

Job Requirements

• Bachelor's degree in Marketing, Business Administration, or related field
• Minimum 5 years of experience in product marketing or brand management
• Proven track record in developing and executing successful marketing campaigns
• Strong understanding of digital marketing channels including social media and influencer marketing
• Excellent analytical skills with ability to interpret market data and user metrics
• Creative thinker with strong problem-solving abilities
• Outstanding communication and presentation skills
• Ability to work in fast-paced environment and manage multiple projects simultaneously

Preferred Qualifications

• Experience in [industry/sector] marketing
• Familiarity with marketing automation tools and CRM systems
• Knowledge of SEO/SEM strategies
• Experience managing marketing budgets and ROI analysis