Job Description
The Head of Cross-border E-commerce Independent Station will be responsible for leading the strategic direction, operational management, and growth of the company's independent e-commerce website. This role involves overseeing website operations, product design, user experience optimization, and digital marketing strategies to drive traffic, engagement, and conversions.
Key Responsibilities
- Strategy Formulation: Develop and implement strategic plans for business development based on market insights and company objectives.
- Business Analysis: Monitor market trends, analyze data, and adjust website design and marketing strategies to improve conversion rates and user experience.
- Marketing Planning: Execute digital marketing strategies, including social media integration, online advertising, and SEO optimization, to increase website traffic and engagement.
- Data Analysis: Utilize tools like GA and GSC to analyze key metrics (e.g., traffic, CTR, conversion rate) and propose data-driven improvements.
- Project Management: Collaborate with product and R&D teams to optimize website features and user experience through iterative updates.
- Leadership: Build and manage a high-performing e-commerce team, fostering growth and enhancing overall team performance.
Job Requirements
- Proven experience in cross-border e-commerce, with a deep understanding of independent website operations.
- Strong analytical skills and familiarity with data analysis tools (e.g., GA, GSC).
- Expertise in digital marketing, SEO, and online advertising strategies.
- Ability to translate market insights into actionable strategies to improve website performance.
- Excellent leadership and team management skills, with a focus on talent development.
- Strong product thinking and collaboration skills to work effectively with cross-functional teams.
Additional Information
This role requires a proactive leader who can drive innovation and growth in a fast-paced e-commerce environment. The ideal candidate will have a track record of optimizing user experience and achieving measurable business results.
