Head of Operations at OpenBlock

Job Description

Key Responsibilities

• Lead comprehensive brand marketing and public relations efforts to enhance the company's market presence and reputation.
• Develop and implement growth strategies that align with business objectives, ensuring measurable progress toward user base and revenue goals.
• Conduct in-depth industry and user research using analytical methods, and convert findings into practical product and user operation plans.
• Identify and optimize critical user conversion touchpoints, with a focus on improving new user onboarding, retaining active users, and reactivating lost users.
• Build and manage a data-driven system for growth tracking, product performance analysis, and user behavior insights, supporting continuous optimization through experimentation and iteration.
• Formulate and execute third-party ecological strategies, including partnership development and relationship maintenance to foster collaboration and mutual growth.

Job Requirements

• Proven expertise in brand marketing and public relations, with a history of successful campaign execution and stakeholder engagement.
• Strong strategic thinking and planning skills to design and deliver growth initiatives that meet business targets.
• Advanced analytical capabilities to evaluate market data, user behavior, and industry trends, and apply insights to strategy development.
• Experience in user acquisition, retention, and re-engagement strategies, with a track record of improving conversion rates and user lifecycle metrics.
• Technical proficiency in data system design, including tools for data collection, analysis, and visualization, to support growth and product optimization.
• Ability to manage cross-functional teams and external partners, ensuring seamless collaboration and alignment with strategic goals.
• Excellent communication and leadership skills to present strategies, coordinate with stakeholders, and drive organizational change.
• Knowledge of digital marketing platforms, SEO/SEM, and social media strategies to enhance brand visibility and user engagement.
• Experience in agile project management and iterative testing to refine strategies based on real-time feedback and performance data.
• Fluency in English and Mandarin, with the ability to communicate effectively across international markets and local operations.