Marketing Assistant at AAG

Job Description

Key Responsibilities

• Produce high-quality, engaging newsletters that highlight our products and services, with a focus on boosting brand awareness and customer engagement globally.
• Design and implement automation workflows across communication channels such as email marketing platforms and Telegram, ensuring seamless user experiences and efficient content delivery.
• Collaborate with the marketing lead to develop and refine content distribution strategies, including the planning, creation, and scheduling of content for optimal reach and impact.
• Execute social media strategies by managing content calendars, coordinating with cross-functional teams for content creation, and automating publication processes where appropriate.
• Monitor and analyze the performance of content campaigns to identify trends, measure effectiveness, and provide actionable insights for continuous improvement.
• Ensure timely and accurate execution of all content-related tasks, adhering to deadlines and maintaining alignment with brand guidelines and marketing objectives.
• Contribute to the development of content themes and messaging frameworks that resonate with our target audience across different regions and cultures.
• Support the creation of multilingual content where necessary, ensuring accessibility and relevance to international markets.
• Collaborate with designers and copywriters to ensure cohesive and visually appealing content assets for all marketing channels.
• Stay updated on industry trends, competitor activities, and emerging content formats to ensure our strategies remain innovative and competitive.

Job Requirements

• Proven experience in content creation, preferably in marketing or communications, with a strong portfolio of newsletters, social media posts, or other digital content.
• Excellent writing and editing skills, with the ability to craft compelling narratives and persuasive messaging tailored to diverse audiences.
• Proficiency in digital marketing tools such as Mailchimp, HubSpot, or other email automation platforms, as well as social media management tools like Hootsuite or Buffer.
• Strong understanding of content distribution strategies, including SEO best practices, audience segmentation, and analytics tools for tracking engagement metrics.
• Ability to work independently and collaboratively, with a proactive approach to problem-solving and a commitment to meeting deadlines.
• Knowledge of graphic design principles and the ability to collaborate with designers to create visually engaging content assets.
• Excellent time management skills to handle multiple projects simultaneously and ensure timely delivery of content across all channels.
• Basic understanding of social media algorithms and platform-specific best practices to maximize content reach and engagement.
• Fluency in English is required, with additional language skills (e.g., Spanish, French, Mandarin) being a plus for international content localization.
• Ability to analyze data from content campaigns and provide clear, actionable recommendations to improve performance and ROI.
• Strong organizational skills to manage content calendars, track deadlines, and maintain consistency in brand messaging.
• Experience with content management systems (CMS) such as WordPress or Drupal is preferred.
• Knowledge of email marketing best practices, including subject line optimization, personalization techniques, and A/B testing.
• Ability to adapt content strategies to different regions, cultures, and market requirements while maintaining brand consistency.
• Excellent communication skills to collaborate effectively with cross-functional teams and present ideas clearly to stakeholders.