Marketing Associate at Meet48

Job Description

Key Responsibilities

• Assist in developing and implementing marketing strategies to promote Meet48 platform and IDOL IPs in the SEA region.
• Conduct market research and analysis to identify target audiences and key market trends.
• Collaborate with cross-functional teams to create and execute marketing campaigns across various channels, including digital, social media, email marketing, and traditional advertising.
• Manage and maintain social media platforms, including content creation, scheduling, and community engagement.
• Create compelling marketing collaterals, such as brochures, presentations, and promotional materials.
• Assist in organizing and coordinating promotional events, including product launches, press conferences, and fan meetings.
• Monitor and analyze marketing campaign performance, providing regular reports and insights to the marketing team.
• Stay up-to-date with industry trends and competitors' activities to identify opportunities and recommend innovative marketing strategies.

Job Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 1-2 years of experience in marketing, preferably in the entertainment or digital platform industry.
• Strong understanding of digital marketing channels and social media platforms.
• Excellent written and verbal communication skills in English; proficiency in a SEA language is a plus.
• Creative mindset with the ability to develop engaging content.
• Strong analytical skills to interpret market data and campaign performance.
• Ability to work collaboratively in a fast-paced, cross-functional team environment.
• Highly organized with strong project management skills.