Marketing Associate at Bitget

Job Description

Key Responsibilities

• Develop and execute website external link construction plans, including outreach to relevant websites and content creation for link opportunities.
• Coordinate internal and external business resources to support SEO initiatives, ensuring seamless collaboration across departments.
• Work with external agencies and third-party partners, integrating resources and negotiating terms to achieve optimal results.
• Track and analyze external link data using tools like Google Analytics and Ahrefs, identifying trends and opportunities for optimization.
• Monitor and report on key SEO metrics such as link quantity, quality, traffic volume, and conversion rates to evaluate campaign effectiveness.
• Conduct competitor analysis to identify gaps and opportunities in the market, informing strategic adjustments.
• Collaborate with content creators and web developers to ensure SEO best practices are integrated into all digital assets.
• Stay updated on search engine algorithm changes and industry trends to maintain and improve SEO performance.
• Develop and maintain SEO documentation, including audit reports, competitor analyses, and strategy roadmaps.
• Communicate SEO findings and recommendations to stakeholders, translating technical data into actionable insights.

Job Requirements

• Proven experience in SEO, with a demonstrated track record of improving website rankings and traffic metrics.
• Strong understanding of on-page and off-page SEO techniques, including keyword research, meta tags optimization, and link building strategies.
• Excellent analytical skills to interpret data from SEO tools and derive actionable strategies for improvement.
• Ability to collaborate effectively with cross-functional teams, including marketing, design, and development departments.
• Proficiency in using SEO software such as Screaming Frog, SEMrush, and Google Search Console for data analysis and reporting.
• Knowledge of content marketing principles to create SEO-friendly content that aligns with user intent and business goals.
• Strong communication skills to present SEO findings and recommendations to both technical and non-technical audiences.
• Ability to manage multiple projects simultaneously, prioritizing tasks based on impact and urgency.
• Attention to detail to ensure high-quality backlinks and accurate data interpretation.
• Understanding of website architecture and technical SEO requirements to optimize site structure and crawlability.
• Experience with competitor analysis tools to identify market opportunities and benchmark performance.
• Ability to develop and maintain SEO documentation, including audit reports and strategy plans.
• Knowledge of conversion rate optimization techniques to improve user engagement and business outcomes.
• Strong problem-solving skills to address SEO challenges and implement effective solutions.
• Ability to work independently and take initiative in driving SEO improvements.
• Excellent time management skills to meet deadlines and deliver results within specified timelines.
• Proficiency in HTML and CSS to make necessary adjustments to website elements for SEO optimization.
• Understanding of user behavior and search patterns to create targeted SEO strategies.
• Ability to adapt to changing SEO landscapes and implement innovative techniques for competitive advantage.
• Experience with Google Analytics and other web analytics tools to measure and analyze SEO performance.