Marketing Lead at Coinstore

Job Description

Key Responsibilities

• Develop and implement branding & marketing strategies to create actionable marketing plans
• Establish and maintain relationships with market KOLs to enhance industry visibility
• Manage corporate leaders' public relations communication system and personalized marketing
• Oversee social media operations including strategy formulation, media matrix building (short videos, live broadcasts, social media, forums), and coordination with operations specialists
• Develop and maintain social media data analysis and user feedback evaluation systems
• Design and maintain online promotion and advertising for company brands and products
• Analyze promotion data to improve drainage and conversion rates
• Coordinate offline market activities with online publicity for maximum impact
• Monitor and analyze competitive brands' marketing strategies
• Develop and implement the company's SEO and ASO optimization plans

Job Requirements

• Bachelor's degree in Marketing, Business Administration or related field
• 5+ years of experience in marketing management roles
• Proven track record in developing successful marketing strategies
• Strong understanding of digital marketing channels and social media platforms
• Excellent analytical skills with ability to interpret marketing data
• Experience in KOL management and public relations
• Knowledge of SEO/ASO optimization techniques
• Strong project management and organizational skills
• Excellent communication and interpersonal skills
• Creative thinker with problem-solving abilities

Preferred Qualifications

• Master's degree in Marketing or related field
• Experience in both B2B and B2C marketing environments
• Familiarity with marketing automation tools
• Certification in digital marketing or related areas