Marketing Lead at PlanX

Job Description

Key Responsibilities

• Develop and execute strategic marketing plans for product launches, including budget allocation and timeline management
• Collaborate with cross-functional teams to ensure cohesive execution of brand positioning strategies in domestic and international markets
• Design and implement community marketing campaigns that drive user acquisition and engagement
• Monitor and analyze market data to generate actionable insights for brand optimization
• Coordinate with sales and operations teams to align marketing efforts with business goals
• Manage brand visibility through targeted outreach and content creation strategies
• Track key performance metrics to evaluate the effectiveness of marketing initiatives
• Adapt and refine strategies based on market feedback and competitive landscape analysis
• Ensure seamless execution of marketing activities across multiple platforms and regions
• Support the development of brand messaging that resonates with target audiences

Job Requirements

• Proven experience in marketing strategy development and execution
• Strong analytical skills with expertise in data-driven decision making
• Excellent communication abilities for cross-functional collaboration
• Proficiency in market research methodologies and consumer behavior analysis
• Ability to create and manage community engagement programs
• Knowledge of brand positioning frameworks and market segmentation techniques
• Experience with digital marketing tools and platforms (e.g., social media, SEO, SEM)
• Strong project management skills with attention to detail
• Ability to work independently in a remote environment
• Fluency in English and/or other languages for international market communication
• Excellent problem-solving skills with a focus on innovation
• Ability to adapt strategies to different market conditions and cultural contexts
• Strong understanding of marketing metrics and KPIs
• Experience with budget planning and financial forecasting
• Ability to develop and implement marketing campaigns across multiple channels
• Excellent time management skills for simultaneous project execution
• Proficiency in using marketing analytics software (e.g., Google Analytics, CRM systems)
• Ability to create compelling content for brand promotion
• Strong interpersonal skills for team collaboration and stakeholder management

Additional Information

This position offers flexibility with full-time remote work options. The successful candidate will work closely with global teams to ensure consistent brand messaging and market strategies. They will also be responsible for monitoring industry trends and competitor activities to maintain a competitive edge. The role requires a proactive mindset for identifying new market opportunities and developing innovative solutions. Candidates should be prepared to handle multiple projects simultaneously while maintaining high standards of quality and performance. This is an excellent opportunity for professionals seeking to make an impact in international marketing and brand development.