Marketing Lead at PlanX

Job Description

Key Responsibilities

• Lead the recruitment, onboarding, and management of a localization team in Brazil, ensuring expertise in web3 technologies and local market dynamics.
• Develop localized marketing strategies tailored to Brazilian consumer behavior, including content creation, campaign design, and channel optimization.
• Collaborate with product development teams to adapt offerings for regional compliance, language preferences, and user experience requirements.
• Build and maintain relationships with key stakeholders in the Brazilian web3 ecosystem, such as startups, investors, and industry partners.
• Conduct market research to identify growth opportunities, analyze competitor activities, and track trends in Latin American web3 adoption.
• Coordinate with international teams to ensure consistency in brand messaging while addressing local market specifics.
• Monitor and report on localization performance metrics, including customer acquisition rates, engagement levels, and market penetration.
• Stay updated on regulatory changes and technological advancements in Brazil and Latin America to ensure compliance and innovation.

Job Requirements

• Residency or strong ties to Brazil, with proven experience in the web3 market industry and access to local resources for business development.
• Fluent in Portuguese, with the ability to communicate effectively in both formal and informal contexts for client interactions and team collaboration.
• Deep knowledge of the web3 landscape in Brazil and Latin America, including blockchain, NFTs, and decentralized finance (DeFi) trends.
• Proven track record of successfully expanding into new markets, with a focus on both enterprise-to-business (B2B) and consumer-to-consumer (B2C) models.
• Strong analytical skills to interpret market data, identify opportunities, and make data-driven decisions for localization strategies.
• Excellent interpersonal and leadership abilities to manage a team, negotiate partnerships, and foster a collaborative work environment.
• Ability to work independently and adapt to fast-paced, evolving market conditions while maintaining high standards of quality and performance.
• Preferred experience in cross-border business operations, with a demonstrated ability to navigate cultural and regulatory complexities.
• Knowledge of digital marketing tools and platforms, including SEO, social media, and content management systems, to support localization efforts.
• Strong organizational skills to manage multiple projects simultaneously, meet deadlines, and ensure seamless execution of market expansion plans.