Marketing Manager at Jito Labs

Job Description

Key Responsibilities

• Design and execute comprehensive consumer-facing marketing campaigns with minimal supervision, leveraging market trends and audience insights to create impactful strategies tailored for retail users.
• Develop and monitor KPIs (e.g., conversion rates, engagement metrics, ROI) to quantify campaign performance, identify areas for optimization, and report findings to stakeholders for strategic decision-making.
• Implement SEO and paid search strategies independently, including keyword research, on-page optimization, competitor analysis, and managing advertising budgets to achieve maximum reach and engagement.
• Collaborate with internal teams and external partners to create educational content about blockchain technologies, particularly staking and MEV, ensuring clarity and accessibility for non-technical retail audiences.
• Conduct regular performance analysis using analytics tools (e.g., Google Analytics, SEMrush) to track campaign effectiveness, identify trends, and provide actionable recommendations for improvement.
• Stay updated on industry developments, competitor activities, and emerging trends in blockchain and DeFi to maintain a competitive edge in marketing strategies.
• Develop creative concepts for digital and traditional marketing channels, ensuring alignment with brand messaging, audience preferences, and the evolving landscape of blockchain adoption.
• Coordinate with product and technical teams to ensure marketing materials accurately reflect product features, blockchain innovations, and user-centric value propositions.
• Manage campaign timelines and budgets while balancing creative execution with measurable outcomes, prioritizing efficiency and impact in all deliverables.
• Engage with customer feedback mechanisms, such as surveys and social listening tools, to refine marketing approaches and improve user experience across platforms.

Job Requirements

• Proven experience in developing and executing marketing campaigns with a focus on consumer engagement, digital marketing strategies, and blockchain education for retail audiences.
• Strong analytical skills to define KPIs, interpret data, and optimize campaign performance using tools like Google Analytics, SEMrush, or Ahrefs, with a focus on actionable insights.
• Excellent understanding of SEO principles, paid search advertising (PPC), and content marketing techniques, including copywriting, video production, and social media storytelling.
• Ability to create educational materials about complex blockchain concepts (e.g., staking, MEV, smart contracts) in an accessible manner, using analogies and simplified language for non-technical users.
• Collaborative mindset to work with cross-functional teams, including product, engineering, and sales, to align marketing efforts with business goals and drive product-market fit.
• Proficiency in managing multiple projects simultaneously, with attention to detail, deadline adherence, and the ability to prioritize tasks under tight deadlines.
• Knowledge of blockchain ecosystems, DeFi protocols, and NFT markets to ensure marketing messaging remains relevant, accurate, and aligned with industry standards.
• Strong communication skills to present campaign results, recommendations, and data visualizations to stakeholders, including executives and investors, in a clear and compelling manner.
• Experience with social media platforms (e.g., Instagram, TikTok, LinkedIn), email marketing automation, and influencer partnerships to expand reach and engagement.
• Ability to adapt to fast-paced environments, iterate on strategies based on real-time performance data, and continuously improve campaign effectiveness through experimentation and feedback loops.