Marketing Manager at Dune

Job Description

Key Responsibilities

• Define and articulate the unique value proposition of our products, emphasizing how they address customer challenges, and conduct market research to identify customer pain points and competitive gaps.
• Develop and execute marketing strategies, including target audience definition, distribution channels, and marketing tactics to drive product adoption and sales, while monitoring key performance indicators to measure success.
• Leverage data and analytics to fine-tune the customer funnel, optimize conversion rates, and refine messaging to improve customer engagement and retention.
• Execute effective marketing campaigns and explore various marketing channels, messaging, and tactics to bolster revenue and customer retention, with a focus on maximizing ROI through A/B testing and campaign optimization.
• Lead the creation and oversight of compelling content, encompassing blog posts, case studies, marketing collateral, and sales materials, ensuring alignment with brand voice and customer needs.
• Oversee digital marketing campaigns, email marketing, and social media channels, including content calendar planning, SEO optimization, and performance tracking to enhance online visibility and engagement.
• Collaborate with cross-functional teams such as product development, sales, and customer support to ensure marketing efforts are integrated with overall business strategy.
• Stay updated on industry trends, emerging technologies, and consumer behavior to continuously innovate marketing approaches and maintain a competitive edge.
• Prepare detailed reports on marketing performance, campaign analytics, and customer feedback to provide actionable insights for strategic decision-making.
• Manage marketing budgets and allocate resources effectively to achieve maximum impact while maintaining cost efficiency.

Job Requirements

• Proven experience in product marketing, growth marketing, and content marketing, with a demonstrated track record of driving product success and business growth.
• Strong analytical skills to interpret data, identify trends, and make data-driven decisions that optimize marketing strategies and customer engagement.
• Excellent communication and writing abilities to craft compelling content, develop persuasive messaging, and present marketing insights to stakeholders.
• Proficiency in digital marketing tools and platforms, including Google Analytics, social media management systems, and email marketing software, to execute campaigns effectively.
• Ability to create and manage content calendars, ensuring timely delivery of marketing materials that align with product launches and business goals.
• Knowledge of SEO best practices, content optimization techniques, and digital marketing strategies to enhance online presence and drive organic traffic.
• Experience with customer acquisition and retention strategies, including lead generation, conversion rate optimization, and loyalty program development.
• Strong collaboration and project management skills to work with cross-functional teams and deliver marketing initiatives on time and within scope.
• Excellent problem-solving abilities to address marketing challenges, refine strategies, and adapt to changing market conditions.
• Ability to analyze market data, conduct competitor benchmarking, and develop actionable insights to inform marketing decisions and improve performance.
• Proficiency in using marketing automation tools to streamline processes, improve efficiency, and enhance customer engagement.
• Knowledge of content creation tools such as Canva, Adobe Creative Suite, or WordPress to design and produce high-quality marketing materials.
• Ability to develop and implement marketing plans that align with product lifecycle stages, from launch to maturity, to maximize market penetration and sales.
• Experience with A/B testing, campaign optimization, and performance tracking to refine marketing tactics and improve ROI.
• Strong understanding of customer journey mapping and user experience principles to create marketing strategies that resonate with target audiences.
• Ability to manage multiple marketing channels simultaneously, including social media, email, content marketing, and paid advertising, to achieve comprehensive brand exposure.
• Excellent time management and organizational skills to handle multiple projects, meet deadlines, and maintain marketing operations efficiently.
• Knowledge of marketing metrics and KPIs, including CAC, LTV, conversion rates, and customer retention rates, to evaluate campaign performance and make data-driven adjustments.
• Ability to develop and execute content marketing strategies that align with business goals, such as increasing brand awareness, generating leads, or driving sales.
• Strong understanding of digital marketing trends and emerging technologies to stay ahead of the competition and innovate marketing approaches.