Job Description
We are seeking a talented and proactive individual to join our team as a Social Media Content Specialist. This role focuses on creating engaging content for overseas mainstream social platforms while staying updated on industry trends. The ideal candidate will be responsible for developing various types of external publicity materials and ensuring high-quality communication with our global audience.
Key Responsibilities
- Monitor and analyze overseas mainstream social platforms and industry trend topics to identify relevant content opportunities.
- Independently research, write, and edit various types of external publicity articles and marketing content.
- Propose revisions to external articles, proofread content for accuracy, and localize materials for different target audiences.
- Establish and maintain effective communication and cooperation with media partners and other stakeholders to foster positive relationships.
- Represent the company in external AMA (Ask Me Anything) sessions or Twitter Space activities when required.
- Collaborate with cross-functional teams to align content strategy with overall marketing objectives.
Job Requirements
- Bachelor's degree in Communications, Marketing, Journalism or related field.
- 2+ years of experience in content creation, social media management or digital marketing.
- Excellent writing and editing skills with strong attention to detail.
- Deep understanding of overseas social media platforms (Twitter, LinkedIn, Facebook, etc.) and their best practices.
- Ability to analyze industry trends and translate them into engaging content.
- Strong interpersonal skills and ability to build relationships with media partners.
- Experience in participating in or hosting online community events is a plus.
- Fluency in English is required; additional language skills are advantageous.
Preferred Qualifications
- Experience in the tech or blockchain industry.
- Background in journalism or public relations.
- Familiarity with content localization processes.
- Basic graphic design skills for creating social media visuals.
