Marketing Specialist at Xverse

Job Description

Key Responsibilities

• Develop and implement email and social media marketing strategies to promote our Bitcoin wallet and engage with our target audience across platforms such as Twitter, Threads, Tiktok, LinkedIn, and Reddit.
• Create compelling and engaging content for social media platforms, including posts, graphics, tutorial and entertaining Tiktok videos, and infographics, that align with our brand voice and resonate with our community.
• Monitor social media channels, respond to user comments and inquiries in a timely manner, and foster meaningful interactions to build strong relationships with our community.
• Plan and execute social media campaigns to drive user acquisition, blockchain education, and increase user engagement with our product.
• Stay updated on industry trends, news, and relevant events in the Web 3 and crypto space, leveraging this knowledge to curate and share relevant content that provides value to our community.
• Track and analyze key social media metrics, such as reach, engagement, and conversion rates, to measure the effectiveness of our social media efforts and identify areas for optimization.
• Collaborate with cross-functional teams, including growth, design, and product, to align social media activities with broader marketing initiatives and ensure consistent brand messaging.
• Explore partnerships and collaborations with influencers, thought leaders, and relevant communities in the crypto industry to expand our reach and drive brand awareness.
• Stay informed about platform-specific best practices and emerging trends, continuously optimizing our digital marketing strategies and tactics.

Job Requirements

• Proven experience in digital marketing, with a focus on social media and email campaigns in the cryptocurrency or fintech industry.
• Strong understanding of blockchain technology and its applications, particularly in wallet solutions and decentralized finance (DeFi) ecosystems.
• Excellent content creation skills, including copywriting, graphic design, and video production, with a preference for creative and educational formats.
• Ability to analyze data using tools like Google Analytics, social media dashboards, or CRM platforms to derive actionable insights.
• Proficiency in managing multiple social media platforms simultaneously, with experience in content scheduling and community management.
• Knowledge of SEO and SEM principles to enhance content visibility and drive organic traffic to our platforms.
• Excellent communication skills, both written and verbal, to articulate brand messaging and collaborate with teams effectively.
• Ability to adapt to fast-paced environments and prioritize tasks based on campaign goals and audience needs.
• Experience with influencer marketing or community engagement strategies in the crypto space is a plus.