Job Description
This role focuses on developing and executing comprehensive marketing strategies to promote our Bitcoin wallet solution. The ideal candidate will drive engagement with our target audience through multiple digital channels, including email marketing and social media platforms. Responsibilities involve creating content that aligns with our brand voice, analyzing performance data, and fostering community relationships to support our growth objectives in the Web 3 and cryptocurrency space.
Key Responsibilities
- Develop and implement email and social media marketing strategies to promote our Bitcoin wallet and engage with our target audience across platforms such as Twitter, Threads, Tiktok, LinkedIn, and Reddit.
- Create compelling and engaging content for social media platforms, including posts, graphics, tutorial and entertaining Tiktok videos, and infographics, that align with our brand voice and resonate with our community.
- Monitor social media channels, respond to user comments and inquiries in a timely manner, and foster meaningful interactions to build strong relationships with our community.
- Plan and execute social media campaigns to drive user acquisition, blockchain education, and increase user engagement with our product.
- Stay updated on industry trends, news, and relevant events in the Web 3 and crypto space, leveraging this knowledge to curate and share relevant content that provides value to our community.
- Track and analyze key social media metrics, such as reach, engagement, and conversion rates, to measure the effectiveness of our social media efforts and identify areas for optimization.
- Collaborate with cross-functional teams, including growth, design, and product, to align social media activities with broader marketing initiatives and ensure consistent brand messaging.
- Explore partnerships and collaborations with influencers, thought leaders, and relevant communities in the crypto industry to expand our reach and drive brand awareness.
- Stay informed about platform-specific best practices and emerging trends, continuously optimizing our digital marketing strategies and tactics.
Job Requirements
- Proven experience in digital marketing, with a focus on social media and email campaigns in the cryptocurrency or fintech industry.
- Strong understanding of blockchain technology and its applications, particularly in wallet solutions and decentralized finance (DeFi) ecosystems.
- Excellent content creation skills, including copywriting, graphic design, and video production, with a preference for creative and educational formats.
- Ability to analyze data using tools like Google Analytics, social media dashboards, or CRM platforms to derive actionable insights.
- Proficiency in managing multiple social media platforms simultaneously, with experience in content scheduling and community management.
- Knowledge of SEO and SEM principles to enhance content visibility and drive organic traffic to our platforms.
- Excellent communication skills, both written and verbal, to articulate brand messaging and collaborate with teams effectively.
- Ability to adapt to fast-paced environments and prioritize tasks based on campaign goals and audience needs.
- Experience with influencer marketing or community engagement strategies in the crypto space is a plus.
