Job Description
We are seeking a Marketing Operations Specialist to manage and optimize our marketing technology stack, ensuring efficient and scalable operations. This role involves collaborating with cross-functional teams to enhance campaign performance, lead management, and data-driven decision-making.
Key Responsibilities
- Manage and optimize Figment’s marketing tech stack, including Pardot, Salesforce, Google Analytics, and WordPress.
- Develop, document, and refine marketing workflows to ensure efficiency and scalability across the team.
- Design and execute A/B and multivariate tests for email campaigns, landing pages, and other digital assets to improve engagement and conversions.
- Build and maintain marketing dashboards to measure performance across channels and campaigns, providing clear visibility into ROI and pipeline impact.
- Implement and oversee lead scoring, segmentation, and nurturing processes in Pardot to support the sales pipeline.
- Collaborate with the content team to optimize WordPress pages for campaign performance and tracking.
- Create reporting frameworks for email marketing performance and audience engagement metrics, delivering actionable insights to the team.
- Troubleshoot and resolve technical issues in marketing systems to ensure continuity of operations.
- Stay up to date on marketing technology trends and recommend new tools or processes for enhanced efficiency.
Job Requirements
- Proven experience managing marketing automation platforms (e.g., Pardot, Marketo, HubSpot).
- Strong proficiency in Salesforce, Google Analytics, and WordPress.
- Experience designing and executing A/B and multivariate tests for digital marketing campaigns.
- Ability to build and maintain performance dashboards using data visualization tools.
- Knowledge of lead scoring, segmentation, and nurturing best practices.
- Excellent problem-solving skills to troubleshoot technical issues in marketing systems.
- Strong analytical skills with the ability to translate data into actionable insights.
- Up-to-date knowledge of marketing technology trends and innovations.
- Excellent communication and collaboration skills to work with cross-functional teams.
