Operation Manager at Bitget

Job Description

Key Responsibilities

• Expand and manage KOL resources in the blockchain/digital encryption industry, identifying high-potential influencers and building long-term partnerships.
• Develop and execute data-driven KOL expansion strategies, including content creation, engagement planning, and performance tracking to maximize user conversion.
• Regularly analyze KOL cooperation cases, conduct performance reviews, and provide actionable insights to optimize growth models and improve ROI.
• Collaborate with cross-functional teams to align KOL activities with overall business objectives, ensuring consistent messaging and brand representation.
• Monitor and maintain the official website's KOL ecosystem, ensuring seamless integration of KOL content and user engagement initiatives.
• Stay updated on industry trends and competitor activities to identify new opportunities for KOL expansion and innovation.
• Prepare and present reports on KOL performance, growth metrics, and revenue contributions to stakeholders and management.
• Coordinate with marketing and product teams to design and launch campaigns that leverage KOL influence effectively.
• Ensure compliance with brand guidelines and content policies while working with KOLs to maintain professional standards.
• Continuously refine KOL collaboration strategies based on performance data and market feedback to achieve sustainable growth.

Job Requirements

• Proven experience in KOL management or digital marketing within the blockchain/digital encryption industry, with a strong track record of driving user growth and revenue.
• Excellent understanding of growth metrics, user acquisition strategies, and revenue optimization techniques.
• Strong analytical skills to evaluate KOL performance, identify trends, and make data-informed decisions.
• Ability to develop and execute comprehensive KOL expansion plans, including resource identification, strategy formulation, and implementation.
• Proficiency in content creation and management tools, with experience in curating and optimizing KOL content for maximum engagement.
• Excellent communication and negotiation skills to build and maintain relationships with KOLs and stakeholders.
• Knowledge of SEO, social media marketing, and digital advertising to enhance KOL visibility and reach.
• Ability to work independently and collaboratively in a fast-paced environment, meeting tight deadlines while maintaining high-quality output.
• Strong organizational skills to manage multiple KOL relationships, track progress, and ensure timely delivery of projects.
• Excellent problem-solving abilities to address challenges in KOL collaboration and develop innovative solutions for growth.
• Ability to adapt to changing market conditions and industry trends, continuously improving KOL strategies and tactics.
• Proficiency in using analytics platforms to monitor KOL performance and user engagement metrics.
• Knowledge of blockchain technology and digital encryption industry to better understand KOL relevance and positioning.
• Excellent time management skills to balance multiple responsibilities and prioritize tasks effectively.
• Ability to present complex data and insights in a clear and concise manner to stakeholders and management.
• Strong attention to detail to ensure accuracy in KOL data management, reporting, and strategy execution.
• Experience in managing KOL budgets and ensuring cost-effective resource allocation.
• Ability to collaborate with international teams, demonstrating cultural sensitivity and cross-border communication skills.
• Excellent knowledge of digital marketing best practices and emerging trends to stay ahead in the competitive landscape.