Job Description
Senior Operations Manager Content Operations · Live Streaming Ecosystem · Affiliate Management Business Direction: Product Operations | X Social Media & Kick Live Streaming & Affiliates Program Management Salary Range: Negotiable based on current salary (Base Salary + Performance Bonus + Token Incentives) This role oversees the platform's overall operations, focusing on three key business lines: X social media content operations, Kick streamer partnerships and live streaming traffic acquisition, and Affiliates program channel expansion and management. Each line must meet set targets while creating synergies—content quality determines negotiation leverage with streamers and affiliates, while channel traffic feeds back into content distribution and community engagement. The position is directly accountable for core operational metrics like user growth, retention, and channel ROI.
Key Responsibilities
- Overall Strategy & Growth Planning: Develop market/business strategies, annual growth plans, and KPIs; optimize user conversion, activation, retention, and LTV; oversee platform-wide campaigns (e.g., Weekly Race, cashback events).
- Content & Social Media Management: Lead X (Twitter)-centric multimedia matrix (Telegram, TikTok, YouTube, Instagram); craft content frameworks, scripts, and viral strategies; manage brand/KOL personas and X Affiliates network.
- Live Streaming Ecosystem (Kick/Twitch/YouTube): Recruit/negotiate with streamers; design partnership models (CPA/RevShare); support live ops (promo codes, chatbots); monitor ROI per streamer.
- Affiliates Program: Manage recruitment, onboarding, and tiered commission structures (A4/A1/T4); track links/sub-IDs; analyze data and prevent fraud.
- Community Building: Grow Telegram/Discord/X communities; launch engagement activities (challenges, UGC, airdrops); handle feedback and risk control.
- Data-Driven Ops: Analyze DAU/WAU/MAU, conversion, retention, GGR; implement A/B tests and attribution models.
- Team Leadership: Build/manage content, social, live ops, and affiliates teams; establish SOPs and performance metrics.
- Cross-Team Collaboration: Partner with product, compliance, and marketing teams; ensure regional legal adherence (KYC/AML).
Job Requirements
- Basic: 5–8 years in digital ops (content/user/community) with 3+ years leading teams; crypto industry experience; bilingual (Chinese-native, business-level English).
- Skills: Expertise in content growth, social algorithms, and conversion funnels; mastery of crypto-Twitter memes/culture; proficiency with analytics tools (GA, Looker); strong scripting/creative策划能力.
Benefits
- Ownership in a scaling global platform with direct access to top-tier streamers/affiliates.
- Competitive compensation (base + bonus + tokens) tied to platform growth.
- Autonomous budget control and agile decision-making.
