Job Description
This position is responsible for conducting comprehensive research and analysis on Web2 and Web3 content social platforms. The candidate will focus on benchmarking industry standards, performing competitive intelligence analysis, and gathering relevant data to support strategic decision-making. Key tasks include evaluating platform performance metrics, identifying emerging trends in decentralized content ecosystems, and developing actionable insights for content optimization. The role also involves collaborating with cross-functional teams to design and implement content operation frameworks that align with business objectives.
Key Responsibilities
- Systematically research and benchmark Web2 and Web3 content social platforms, including analyzing user engagement patterns, content distribution mechanisms, and platform scalability metrics
- Conduct in-depth competitor research by monitoring industry developments, tracking key players' strategies, and evaluating their content monetization models
- Perform data collection and analysis using quantitative tools to assess platform performance, user behavior metrics, and content quality indicators
- Design and develop content operation rules for Socialfi platforms, including creating community guidelines, content moderation policies, and incentive mechanisms
- Collaborate with product and marketing teams to plan and execute content platform activities, focusing on user growth, engagement optimization, and community building
- Monitor and evaluate the effectiveness of content strategies through KPI tracking, A/B testing, and user feedback analysis
- Prepare detailed reports and presentations to communicate research findings and operational recommendations to stakeholders
- Stay updated on blockchain technology advancements and their impact on content creation, distribution, and monetization processes
- Develop content governance frameworks that balance user freedom with platform sustainability in decentralized environments
- Coordinate with technical teams to implement content analytics systems and data visualization tools for better decision-making
Job Requirements
- Proven experience in content strategy development for social platforms, preferably with Web3 ecosystems
- Strong analytical skills with expertise in data collection, statistical analysis, and market research methodologies
- Deep understanding of blockchain technology, smart contracts, and decentralized applications (dApps)
- Excellent knowledge of content operation frameworks, including community management, content curation, and moderation systems
- Proficiency in using data visualization tools (Tableau, Power BI) and content analytics platforms
- Ability to design and implement complex content rules that align with platform business models
- Strong communication skills with ability to present technical findings to non-technical stakeholders
- Experience with social media marketing and user engagement strategies in both Web2 and Web3 environments
- Knowledge of content monetization models, including token-based systems and NFT integration
- Excellent organizational skills with ability to manage multiple projects simultaneously
- Strong attention to detail with ability to analyze large datasets for actionable insights
- Fluency in English with ability to communicate effectively in both written and verbal formats
- Preferred: Experience with decentralized social platforms, blockchain-based content ecosystems, and DAO governance models
- Preferred: Familiarity with content marketing automation tools and user growth strategies
- Preferred: Understanding of regulatory compliance issues in content platforms and blockchain applications
