Job Description
As a Senior Growth PM, you will lead the development and execution of growth strategies across multiple dimensions. This role requires close collaboration with cross-functional teams to drive product innovation and experimental initiatives. You will be responsible for identifying and implementing solutions that enhance user acquisition, engagement, and retention, with a focus on optimizing product features to achieve measurable user and revenue growth. Additionally, you will conduct in-depth market research to uncover new growth opportunities aligned with the company's strategic goals. You will also design and maintain a comprehensive growth roadmap, ensuring it supports the organization's long-term objectives while actively shaping the company's growth trajectory. Finally, you will utilize advanced analytics tools to track the performance of growth programs, leveraging data insights to refine and improve strategies continuously.
Key Responsibilities
- Collaborate with engineering, design, marketing, and product teams to spearhead the launch of innovative products and ambitious experiments, ensuring seamless integration of cross-functional efforts.
- Develop and execute strategies to enhance user acquisition, engagement, and retention, prioritizing the optimization of product features to drive substantial user and revenue growth.
- Conduct comprehensive market research, including target user analysis, demographic studies, and behavioral insights, to identify novel growth opportunities that align with the company's strategic objectives.
- Craft and sustain a growth roadmap and strategy, ensuring alignment with broader company goals while actively driving the company's growth trajectory through actionable initiatives.
- Monitor and assess the performance of growth initiatives using analytics tools, relying on data-driven insights to steer and refine strategies for maximum impact.
- Collaborate with stakeholders to define growth metrics, track KPIs, and report progress to senior leadership for informed decision-making.
- Identify and prioritize high-impact experiments, balancing risk and reward to test new hypotheses and validate growth assumptions.
- Work with data scientists and analysts to interpret user behavior patterns, uncovering actionable insights for product and marketing improvements.
- Develop and maintain a culture of experimentation and data-centric decision-making across the organization.
- Coordinate with customer success teams to understand user pain points and align growth strategies with customer needs.
Job Requirements
- Proven experience as a Product Manager or equivalent role, with a strong track record in driving growth metrics and product success.
- Advanced understanding of user acquisition, retention, and monetization strategies, with expertise in A/B testing, funnel optimization, and conversion rate analysis.
- Strong analytical skills, with proficiency in tools such as Google Analytics, Mixpanel, or Amplitude for data collection and interpretation.
- Excellent communication and collaboration abilities, with experience in managing cross-functional teams and translating business goals into technical execution.
- Ability to develop and maintain a growth roadmap, including quarterly objectives, key milestones, and resource allocation plans.
- Experience in conducting market research, including competitive analysis, user segmentation, and behavioral modeling, to uncover growth opportunities.
- Strong problem-solving skills, with a focus on identifying scalable solutions to complex growth challenges.
- Knowledge of product lifecycle management, with experience in iterating product features based on user feedback and performance data.
- Ability to work independently and lead initiatives from concept to execution, with a results-driven mindset.
- Preferred qualifications include a bachelor's degree in business, marketing, computer science, or a related field, along with 5+ years of experience in growth hacking or product management roles.
- Fluency in both quantitative and qualitative analysis methods, with a demonstrated ability to convert data into actionable strategies.
- Experience with agile methodologies and iterative development processes to align growth initiatives with product timelines.
- Strong leadership skills, with a proven ability to mentor junior team members and foster a collaborative team environment.
- Ability to present growth strategies and findings to executive leadership, using clear and compelling data visualizations.
- Knowledge of customer acquisition channels, including paid advertising, organic SEO, and referral programs, to maximize user growth.
