Product Manager at Bitget

Job Description

Key Responsibilities

• Lead the construction and implementation of asset operation activities such as launchpad, super airdrop, and candy bomb, ensuring alignment with asset operation indicators and business goals.
• Design and develop C-end marketing products, focusing on user-centric strategies that incorporate market trends, user profiles, and behavioral data to drive engagement and conversion.
• Support the execution of marketing campaigns by creating detailed product plans that integrate business and industry-specific requirements, while abstracting platform capabilities for scalable implementation.
• Collaborate with cross-functional teams to coordinate internal resources and ensure the successful delivery of marketing projects, including the continuous iteration of platform tools based on data performance and business development.
• Monitor and analyze the effectiveness of marketing initiatives through data-driven insights, providing actionable recommendations to optimize platform performance and user experience.
• Stay updated on market dynamics and industry innovations to identify opportunities for enhancing marketing strategies and asset operation products, ensuring competitiveness in the market.

Job Requirements

• Proven experience in developing and executing marketing products, with a strong background in asset operation strategies and stock-based campaigns.
• Excellent analytical skills to interpret user data, market trends, and business metrics, translating them into actionable product designs and operational plans.
• Strong understanding of platform capabilities and how to abstract them for scalable marketing solutions, with experience in implementing these in real-world scenarios.
• Ability to coordinate internal resources effectively, ensuring seamless collaboration across departments to achieve project milestones and business objectives.
• Proficiency in data analysis tools and platforms to track performance, identify areas for improvement, and iterate marketing strategies accordingly.
• Excellent communication and project management skills to present ideas clearly, manage timelines, and ensure stakeholder alignment throughout the project lifecycle.
• Knowledge of user behavior and market psychology to create compelling marketing tools and strategies that resonate with target audiences.
• Ability to work independently and as part of a team, with a proactive approach to problem-solving and innovation in marketing product development.