Job Description
This role is responsible for the comprehensive management and optimization of the company's social media presence across multiple platforms. The candidate will oversee the daily operations of channels such as Twitter, Discord, Telegram, and YouTube, ensuring consistent content delivery and community engagement. Key responsibilities include developing and executing strategies to enhance brand visibility, monitor user interactions, and maintain a strong online reputation. The position also involves coordinating cross-functional teams to align social media efforts with broader business objectives.
Key Responsibilities
- Plan, create, and publish English-language content tailored to Defi product updates, on-chain data organization, PR articles, and event explanatory documents. This includes crafting engaging narratives for community education and product promotion.
- Conduct regular data analysis on content performance metrics, including engagement rates, follower growth, and audience demographics. Generate actionable insights to refine content strategies and improve platform visibility.
- Act as the primary liaison with overseas users and communities, fostering relationships through targeted communication and feedback collection. This involves moderating discussions and addressing user concerns in a timely manner.
- Collaborate with cross-functional teams to ensure content aligns with product development timelines and marketing goals. Provide input on content calendar planning and thematic focus.
- Monitor trends in the Defi space and adapt content strategies to reflect market changes. This includes staying updated on regulatory developments and technological advancements.
Job Requirements
- Proficiency in managing social media platforms, including content scheduling, analytics tracking, and community management tools. Must have experience with platforms like Twitter, Discord, and YouTube.
- Excellent written and verbal communication skills in English, with the ability to produce high-quality content for diverse audiences. Strong attention to detail is required for content accuracy.
- Technical expertise in Defi protocols and blockchain ecosystems. Must understand Curve/Convex/Ve (3,3) systems and their operational mechanics.
- Experience with Defi/on-chain data tools such as DefiLlama, Dune Analytics, and Dexscreener. Ability to interpret and visualize complex data sets for content creation.
- Background in DeFi or related fintech domains, with demonstrable experience in product development, market analysis, or community building. Familiarity with Defi project lifecycle is essential.
- Strong analytical skills to evaluate content performance, user engagement, and platform trends. Must be able to translate data into strategic recommendations.
Preferred Qualifications
- Experience with overseas social media networks, including platforms like Reddit, Telegram, and Discord. Preference for candidates with access to international blockchain media channels and Defi community resources.
- Proven track record in content creation for Defi projects, including video scripts, infographic design, and written articles. Ability to produce content across multiple formats and platforms.
- Knowledge of cross-cultural communication strategies to effectively engage global audiences. Experience working with international teams or markets is advantageous.
- Advanced understanding of Defi metrics and KPIs, including TVL, APR, and user acquisition. Ability to analyze on-chain data for content optimization.
- Education or work experience in international markets, with preference for candidates with overseas academic backgrounds in finance, technology, or related fields.
