Job Description
This role requires creating and executing content strategies focused on audience engagement and growth, with a strong emphasis on measurable outcomes. The ideal candidate will collaborate closely with cross-functional teams including design, public relations, marketing, and developers to develop cohesive content plans that align with business objectives. Key responsibilities involve translating complex concepts into accessible language, producing diverse content formats, and maintaining a centralized content database. The position also entails building and nurturing relationships within emerging digital ecosystems to support business development goals.
Key Responsibilities
- Develop comprehensive content calendars and strategies that prioritize user growth, engagement, and retention metrics
- Collaborate with internal teams to create content that integrates with overall marketing campaigns and product development cycles
- Produce educational materials such as documentation, blog posts, in-depth articles, and tutorials for technical audiences
- Monitor and analyze content performance data to optimize strategies and improve audience engagement
- Maintain a well-organized content database with proper categorization and metadata tagging
- Engage with metaverse, NFT, P2E communities and gaming/creator networks to identify content opportunities
- Develop thought leadership content that establishes brand authority in blockchain and digital asset spaces
- Implement content distribution strategies across multiple platforms including social media, newsletters, and community forums
- Conduct competitor content analysis to identify best practices and market trends
- Provide regular reporting on content performance and audience insights to stakeholders
Job Requirements
- Proven experience in content strategy development with a track record of successful audience growth initiatives
- Excellent written and verbal communication skills with the ability to simplify complex blockchain concepts
- Strong understanding of content management systems and database organization principles
- Ability to work under tight deadlines while maintaining high-quality output standards
- Proficiency in creating SEO-optimized content for digital platforms including blogs and social media
- Knowledge of cryptocurrency ecosystems and "crypto-twitter" culture is essential
- Experience with content creation tools such as Canva, Adobe Suite, and Medium
- Ability to analyze data and translate insights into actionable content strategies
- Excellent collaboration skills with cross-functional teams in fast-paced environments
- Strong organizational skills with the ability to manage multiple content projects simultaneously
Preferred Qualifications
- Background in digital marketing with experience in social media management and community building
- Understanding of blockchain technology fundamentals and smart contract ecosystems
- Experience with content analytics tools like Google Analytics, SEMrush, or social media insights platforms
- Ability to create visual content assets that complement written material
- Knowledge of emerging trends in Web3, metaverse, and decentralized finance (DeFi) spaces
- Experience with content localization for global audiences
- Proficiency in multiple content formats including video scripts, infographics, and interactive content
- Understanding of content monetization strategies and affiliate marketing principles
- Ability to develop content for both B2B and B2C audiences
- Experience with content calendar software like Trello or Asana
Additional Information
This position requires a proactive approach to content creation and a deep understanding of digital audience behavior. The candidate should be able to adapt content strategies to different platforms and audience segments while maintaining brand consistency. Strong analytical skills are necessary to measure content effectiveness and make data-driven improvements. The role involves working closely with developers to ensure technical accuracy in content production. Experience with content lifecycle management from ideation to distribution is highly valued. The ideal candidate will have a passion for blockchain technology and digital innovation, with the ability to stay current with industry developments. This position is ideal for someone who thrives in a fast-paced environment and can balance creative vision with strategic execution.
