Job Description
As a bridge between the technical team and the marketing team, you will ensure the latter is equipped with accurate and marketable insights about our tech offering. This role requires producing research papers, blog posts, and other materials that are both technically accurate and easy to understand for our target audience. You will also be responsible for translating complex technical concepts into accessible language that aligns with market needs and business goals.
Key Responsibilities
- Monitor, analyze, and report on industry news, trends, and emerging technologies to identify opportunities for product development and positioning.
- Provide actionable insights on how market dynamics influence our product roadmap, ensuring alignment with customer demands and competitive landscapes.
- Collect and synthesize market feedback from various sources, then share it with the tech team to guide innovation and improve product-market fit.
- Develop and execute strategies to position our products effectively in the market, including identifying unique value propositions and differentiators.
- Collaborate with domain experts within the tech teams to conduct targeted research that enhances the depth and quality of your outputs.
- Support cross-functional collaboration by facilitating communication between technical and non-technical stakeholders, ensuring shared understanding and alignment.
Job Requirements
- Strong technical background with the ability to interpret complex technical documentation and translate it into market-relevant content.
- Excellent written and verbal communication skills, with a focus on simplifying technical jargon for diverse audiences.
- Proficiency in market research methodologies, including data analysis, trend forecasting, and competitive benchmarking.
- Ability to work independently and collaboratively, with a proactive approach to identifying and addressing gaps in market knowledge.
- Experience in project management, including coordinating resources, managing timelines, and delivering results within deadlines.
- Knowledge of content creation tools (e.g., SEO strategies, content management systems) to produce high-quality, engaging materials.
- Strong analytical mindset with the ability to synthesize information and present it in a clear, actionable format.
- Flexibility to take on team growth and management responsibilities as needed, including advocating for resource allocation and process optimization.
