Job Description
This role is a pivotal position within the growth department, dedicated to driving user acquisition and expansion strategies. The primary objective is to enhance the company's user base through innovative traffic generation initiatives. The candidate will be responsible for identifying and leveraging diverse traffic sources, developing comprehensive growth plans, and executing strategies to maximize user engagement and conversion. This position requires close collaboration with cross-functional teams to ensure alignment with overall business goals and market trends.
Key Responsibilities
- Lead the development and implementation of traffic growth strategies to achieve predefined user acquisition targets.
- Identify and evaluate new traffic channels, including but not limited to industry partnerships, online platforms, and promotional collaborations, to expand market reach.
- Build and maintain strong relationships with external partners, ensuring seamless cooperation and mutual growth objectives.
- Provide operational support to channels, analyze performance metrics, and optimize strategies to improve output and efficiency.
- Monitor market dynamics and company strategies to adjust traffic plans dynamically and ensure alignment with business priorities.
- Actively engage in industry events and networking opportunities to uncover potential growth avenues and establish new partnerships.
- Collaborate with marketing and product teams to create compelling user acquisition campaigns and content.
- Track and report on key performance indicators (KPIs) related to traffic growth, user engagement, and conversion rates.
- Conduct competitive analysis to identify market gaps and opportunities for differentiation.
- Develop and maintain a database of potential traffic sources, partners, and market trends for strategic decision-making.
Job Requirements
- Proven experience in business development, marketing, or growth roles with a focus on user acquisition and traffic generation.
- Excellent analytical skills to evaluate traffic sources, user behavior, and market trends effectively.
- Strong negotiation and relationship-building abilities to secure partnerships and collaborations with external channels.
- Proficiency in data analysis tools and platforms to track KPIs and optimize growth strategies.
- Ability to work independently and collaboratively with cross-functional teams to achieve business objectives.
- Excellent communication skills, both written and verbal, to present findings and strategies to stakeholders.
- Knowledge of digital marketing channels, including social media, SEO, SEM, and content marketing, is a plus.
- Experience with SaaS or tech industry is preferred, but not mandatory.
- Ability to adapt to fast-paced environments and prioritize tasks effectively.
- Strong problem-solving skills to address challenges in traffic generation and partnership management.
- Excellent time management skills to meet deadlines and deliver results consistently.
- Proficiency in English and Mandarin for communication with international and domestic stakeholders.
- Ability to create and execute data-driven strategies to improve user acquisition metrics.
- Experience with CRM systems and user data management tools is a plus.
- Strong understanding of market dynamics and competitive landscape to identify growth opportunities.
Qualifications
Preferred qualifications include a bachelor's degree in business, marketing, or a related field. Candidates with a master's degree or MBA are highly encouraged to apply. Experience in the tech or SaaS industry is advantageous, as well as familiarity with digital marketing strategies and tools. Strong analytical and problem-solving skills are essential, along with the ability to work in a dynamic and fast-paced environment. Excellent communication and interpersonal skills are required to collaborate with internal teams and external partners effectively. Proficiency in English and Mandarin is necessary for global communication and business development activities.
