Social Media Operation at Pundi X

Job Description

Key Responsibilities

• Develop and implement social media engagement strategies, including the planning and execution of online events and programs across platforms such as TikTok, YouTube, Twitter, and others.
• Collaborate with the global marketing team to design and execute campaigns that increase brand awareness through both digital and traditional channels.
• Conduct research on trending topics and audience preferences to inform content creation and campaign planning.
• Manage and update social media content calendars, ensuring timely and consistent posting of high-quality material.
• Support the creation of visual assets, such as graphics and videos, to enhance online presence and storytelling.
• Monitor social media analytics to evaluate campaign effectiveness and provide data-driven recommendations for optimization.
• Engage with the target audience through interactive content, comments, and direct messaging to build brand loyalty.
• Assist in the coordination of cross-functional projects, including liaising with designers, copywriters, and other team members to ensure cohesive brand messaging.
• Stay updated on the latest digital marketing trends, tools, and platform algorithms to maintain a competitive edge in content strategy.
• Document and report on key performance indicators (KPIs) related to social media campaigns, providing clear insights for team review and improvement.

Job Requirements

• Currently pursuing a degree in Marketing, Communications, Digital Media, or a related field with a strong interest in social media strategy.
• Proficient in using social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics, Meta Insights).
• Excellent written and verbal communication skills, with the ability to craft compelling content for diverse audiences.
• Strong organizational skills and attention to detail, ensuring accurate execution of social media plans and campaigns.
• Basic understanding of SEO, content marketing, and audience segmentation principles.
• Ability to work independently and collaboratively in a fast-paced, global team environment.
• Fluency in English is required; proficiency in additional languages (e.g., Spanish, Mandarin) is a plus.
• Knowledge of video editing software (e.g., Adobe Premiere, Canva) and graphic design tools is preferred.
• Passion for digital trends and social media platforms, with a proactive approach to learning and adapting to new technologies.
• Availability to commit to a minimum of 10 hours per week for a duration of 3-6 months, with flexibility to adjust to project timelines.

Skills Required

• Strong analytical mindset with the ability to interpret data and translate it into actionable strategies.
• Excellent time management skills to handle multiple tasks simultaneously while meeting deadlines.
• Basic knowledge of social media advertising (e.g., Meta Ads, Google Ads) and budget allocation principles.
• Ability to create and manage content calendars, ensuring alignment with brand messaging and campaign objectives.
• Proficiency in using social listening tools to track brand sentiment and competitor activity.
• Strong creativity and problem-solving skills to develop innovative content ideas and engagement tactics.
• Ability to adapt to different cultural contexts and audience preferences when creating global campaigns.
• Knowledge of content distribution strategies across various platforms to maximize reach and engagement.
• Basic understanding of customer journey mapping and how social media fits into brand engagement.
• Ability to collaborate with remote teams using communication tools like Slack, Zoom, and Microsoft Teams.