User Growth Operation at Bitget

Job Description

Key Responsibilities

• Design and implement growth strategies tailored to Chinese markets, prioritizing Binance, OKX, and Bybit platforms.
• Conduct in-depth data analysis to identify user acquisition trends, optimize campaign performance, and refine conversion funnels.
• Explore and activate diverse traffic channels, including social media, search engines, and content marketing, to maximize reach and engagement.
• Collaborate with cross-functional teams to align growth initiatives with business goals and product development cycles.
• Monitor and report on key growth metrics, such as CTR, conversion rates, and user retention, to ensure strategic alignment.
• Iterate and optimize advertising creatives, targeting audiences, and campaign structures based on A/B testing and performance data.
• Stay updated on emerging growth opportunities and industry best practices to innovate and adapt strategies dynamically.
• Develop and maintain user personas to enhance targeting accuracy and improve the effectiveness of advertising campaigns.
• Coordinate with data science and marketing teams to leverage analytics tools and insights for growth optimization.
• Ensure compliance with platform policies and advertising regulations while maintaining ethical standards in user acquisition.

Job Requirements

• Proven experience in growth operations or digital marketing, preferably within the cryptocurrency or fintech industry.
• Strong analytical skills with expertise in data tools (e.g., Google Analytics, Excel, SQL) to interpret user behavior and campaign performance.
• Excellent understanding of Chinese market dynamics, including cultural nuances, user preferences, and competitive landscape.
• Ability to develop and execute multi-channel advertising strategies that align with business objectives and KPIs.
• Proficiency in A/B testing, conversion rate optimization, and ROI analysis to refine campaign effectiveness.
• Excellent communication and collaboration skills to work with cross-functional teams and stakeholders.
• Knowledge of platform-specific advertising requirements (e.g., Binance, OKX, Bybit) and compliance protocols.
• Strong problem-solving abilities to address challenges in user acquisition and traffic optimization.
• Ability to create and maintain user personas, segmentation models, and targeting frameworks.
• Results-driven mindset with a track record of achieving measurable growth outcomes in previous roles.
• Fluency in English and Mandarin to effectively communicate with international and local teams.
• Preferred qualifications include a bachelor's degree in marketing, business analytics, or a related field, with 2+ years of relevant experience.
• Experience with growth hacking techniques, social media marketing, and content creation strategies.
• Ability to work independently and manage multiple projects simultaneously while maintaining high-quality deliverables.