Job Description
Seeking a dynamic professional to lead and execute overseas marketing initiatives. This role involves comprehensive planning, coordination, and promotion of international marketing activities, including but not limited to social media campaigns, virtual events, and brand collaborations. The candidate will be responsible for managing the company's global online presence across platforms such as Twitter, Facebook, LinkedIn, Discord, and Medium, while ensuring consistent content quality and engagement metrics. Key responsibilities include developing and implementing marketing strategies, analyzing market data, and collaborating with cross-functional teams to achieve business objectives.
Key Responsibilities
- Organize, plan, and execute overseas marketing activities, including Twitter Spaces, AMA (Ask Me Anything) sessions, webinars, and targeted advertising placements.
- Monitor project timelines and deliverables to ensure seamless execution and alignment with business goals.
- Create compelling, communicative content for online event promotion to drive audience interaction and brand visibility.
- Operate and manage social media accounts, communities, and blogs, producing engaging English content that enhances user engagement and follower growth.
- Collaborate with designers to develop visually appealing promotional materials for events and campaigns.
- Work closely with the overseas headquarters team to refine marketing strategies, expand market reach, and strengthen brand awareness.
- Conduct post-campaign analysis to evaluate effectiveness, generate actionable insights, and provide data-driven recommendations for strategy optimization.
- Stay updated on industry trends, benchmark competitor strategies, and propose innovative solutions for business expansion.
- Develop and maintain relationships with key stakeholders, including media partners and customers, to ensure long-term brand loyalty.
- Coordinate with cross-functional teams to align marketing efforts with overall business objectives and market positioning.
Job Requirements
- Proven experience in international marketing, with a focus on social media management and digital campaign execution.
- Excellent command of English for content creation, communication, and audience engagement.
- Strong analytical skills to interpret marketing data and optimize campaign performance.
- Ability to collaborate effectively with global teams and stakeholders across different time zones.
- Proficiency in using marketing tools for social media analytics, content scheduling, and campaign tracking.
- Knowledge of cross-cultural communication principles to adapt strategies for diverse markets.
- Experience in creating and managing online communities to foster brand advocacy and user interaction.
- Understanding of SEO and content marketing best practices to enhance online visibility.
- Ability to develop creative and engaging promotional materials for various platforms.
- Strong organizational skills to manage multiple projects simultaneously and meet deadlines.
- Excellent problem-solving abilities to address challenges in international marketing execution.
- Knowledge of market research methodologies to identify opportunities for business growth.
- Ability to work independently while maintaining close communication with team members.
- Proficiency in using data visualization tools to present insights and recommendations.
- Experience in managing customer relationships to improve satisfaction and retention rates.
