Job Description:
We are seeking a skilled Media Buyer to oversee and execute advertising campaigns in overseas markets, particularly Latin America. The ideal candidate will develop media strategies, manage ad placements, and optimize performance across various platforms.
- Plan and execute large-scale media advertising campaigns for overseas markets (e.g., Latin America), including strategy formulation, ad placement, and performance optimization.
- Manage advertising accounts on platforms such as Facebook, Google Ads, TikTok, Unity Ads, AppLovin, Vungle, and DSPs, ensuring precise audience targeting, budget allocation, and daily monitoring.
- Analyze advertising metrics across channels, utilize multi-attribution platforms, and provide optimization recommendations to enhance user acquisition efficiency and ROI.
- Conduct research on financial ad creatives and develop scripts.
- Monitor and analyze competitor advertising globally to guide optimization strategies and creative output.
Job Requirements:
The ideal candidate should possess strong expertise in digital advertising, particularly in gaming, and demonstrate analytical and communication skills.
- Minimum 2 years of experience in overseas market advertising, preferably within the gaming industry.
- Proficiency in managing global media channels (Google, Meta, TikTok, X) for both app and web campaigns.
- Strong understanding of gaming ad creative strategies and experience collaborating with design teams.
- Excellent data analysis skills, cross-departmental communication abilities, and the capacity to independently generate reports with actionable insights.
Benefits:
We offer a comprehensive benefits package designed to support professional growth and well-being.
- Competitive salary (negotiable based on experience).
- Year-end bonuses and project-based incentives.
- Holiday benefits, annual health check-ups, and team-building activities.
- Ample opportunities for career advancement and professional development.
