Job Description
We are seeking a dynamic Brand Strategist to develop and execute comprehensive brand strategies that align with our company's vision. This role involves strategic planning, event execution, digital marketing integration, and industry analysis to enhance our brand's market position and influence.
Key Responsibilities
- Brand Strategy: Develop brand strategy planning and system construction based on company development strategy. Expand and optimize brand positioning to effectively implement marketing strategies and enhance brand image.
- Event Planning: Oversee brand planning, design, promotion, and management. Execute online/offline activities by exploring user needs and product values, integrating resources for innovative marketing solutions.
- Digital Marketing Integration: Utilize data-driven marketing to analyze campaign performance. Optimize integrated marketing plans through data insights aligned with market/product/user characteristics to drive business growth.
- Brand Marketing: Lead execution of brand campaigns, creative advertising, KOL collaborations, and public opinion monitoring to reinforce brand positioning.
- Industry Insights: Monitor competitor dynamics and industry trends. Conduct research to adjust marketing strategies and produce actionable reports.
- Content Creation Support: Assist in crafting promotional materials to elevate brand professionalism.
- Additional Tasks: Support team needs in brand-building and marketing initiatives as required.
Job Requirements
- Proven experience in brand strategy development and execution.
- Strong ability in event planning and digital marketing integration.
- Proficiency in data analysis to derive actionable insights for marketing optimization.
- Creative mindset with experience in innovative marketing campaigns and KOL collaborations.
- Excellent research skills to stay ahead of industry trends and competitor activities.
- Strong communication and content creation skills for effective brand messaging.
- Ability to work collaboratively in a team environment and adapt to dynamic project needs.
