Brand Manager at Pendle
Full Time1 month ago
Employment Information
Job Description
This role is responsible for driving brand growth and maintaining brand consistency across all business operations. The ideal candidate will take ownership of the brand strategy, ensuring alignment with company goals and market demands. Key responsibilities include developing comprehensive brand guidelines, defining the brand's vision and value proposition, and creating cohesive brand identity materials. The position also involves translating strategic brand concepts into actionable marketing plans and go-to-market strategies, with a focus on product positioning and customer engagement. Additionally, the candidate will oversee the planning and execution of integrated marketing campaigns across multiple channels, including offline events, online platforms, and social media initiatives.
Key Responsibilities
- Develop and maintain brand strategy, including the creation of style guides, brand guidelines, and value propositions to ensure consistent brand messaging across all touchpoints.
- Collaborate with cross-functional teams to translate brand strategy into detailed marketing plans and go-to-market strategies, aligning with product development cycles and market trends.
- Plan and execute multi-channel communication strategies, managing both offline events (e.g., trade shows, product launches) and online campaigns (e.g., digital ads, content marketing) to maximize brand visibility.
- Conduct in-depth market research to analyze consumer behavior, competitor strategies, and industry trends, providing actionable insights to refine brand positioning.
- Coordinate with product development teams to ensure marketing materials accurately reflect product features and benefits, while supporting regional outreach efforts.
- Oversee the implementation of marketing initiatives within agreed timelines, ensuring alignment with business objectives and managing stakeholder expectations effectively.
- Guide the allocation and optimization of advertising and promotion budgets, balancing creative investments with measurable ROI targets.
Job Requirements
- Proven experience in brand marketing, with a strong track record of developing and executing brand strategies that drive growth and customer loyalty.
- Excellent understanding of brand positioning, market dynamics, and consumer psychology, with the ability to translate insights into actionable marketing plans.
- Strong communication and collaboration skills to work with internal teams (e.g., product, sales, design) and external partners (e.g., agencies, influencers) effectively.
- Proficiency in digital marketing tools and platforms, including social media management, SEO/SEM, and analytics software, to measure campaign performance.
- Ability to manage multiple projects simultaneously, ensuring timely delivery of marketing initiatives while maintaining quality and brand consistency.
- Excellent analytical skills to interpret market data, consumer insights, and competitor activity, supporting data-driven decision-making.
- Strong leadership and organizational abilities to oversee teams, delegate tasks, and ensure alignment with brand objectives and company goals.
- Excellent written and verbal communication skills to create compelling brand content, presentations, and reports for internal and external stakeholders.
- Knowledge of budget management principles, with the ability to allocate resources efficiently and optimize marketing spend for maximum impact.
- Ability to adapt to changing market conditions and evolving brand needs, maintaining flexibility in strategy and execution.
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