Business Development at BYDFi

Job Description

Key Responsibilities

• Identify and establish relationships with local KOLs, influencers, communities, projects, and potential partners to promote the company and achieve user growth and transaction volume growth.
• Maintain strong, long-term relationships with KOLs and marketing channels to ensure consistent collaboration and mutual benefits.
• Execute influencer marketing strategies, including campaign planning, content creation, and execution, while tracking and analyzing channel performance metrics to optimize results.
• Conduct in-depth research on local industry development trends, competitor movements, and market opportunities to inform strategic decisions and action plans.
• Collaborate with cross-functional teams to align marketing initiatives with business objectives and ensure cohesive execution.
• Prepare regular reports summarizing campaign performance, ROI analysis, and market insights to support data-driven decision-making.
• Stay updated on digital marketing trends and platform algorithms to adapt strategies and maintain competitiveness.
• Identify and implement innovative approaches to enhance brand engagement and user acquisition in the local market.
• Monitor and evaluate the effectiveness of partnerships, making timely adjustments to improve outcomes and ROI.
• Develop and maintain a database of potential partners, KOLs, and community resources for future campaigns.

Job Requirements

• Proven experience in influencer marketing, preferably with 3+ years in brand promotion and partnership development.
• Excellent understanding of local market dynamics, consumer behavior, and digital marketing platforms (e.g., social media, content marketing tools).
• Strong analytical skills to interpret campaign data, track KPIs, and provide actionable insights for strategy optimization.
• Ability to build and maintain relationships with KOLs, influencers, and community stakeholders, demonstrating negotiation and communication expertise.
• Proficiency in market research techniques, including competitor analysis, trend forecasting, and opportunity identification.
• Knowledge of ROI calculation methods and performance measurement frameworks to evaluate marketing effectiveness.
• Excellent organizational and project management skills to handle multiple campaigns simultaneously.
• Fluency in local language(s) and cultural nuances to effectively engage with target audiences and partners.
• Ability to work independently and collaboratively in a fast-paced environment, meeting tight deadlines.
• Strong written and verbal communication skills to present findings, strategies, and reports to stakeholders.
• Preferred familiarity with marketing automation tools, analytics platforms, and social media management systems.
• Experience in developing and executing data-driven marketing strategies to achieve business goals.
• Understanding of brand positioning and market segmentation to tailor campaigns effectively.
• Ability to adapt to changing market conditions and adjust strategies accordingly for sustained success.
• Knowledge of legal and ethical considerations in influencer partnerships and marketing practices.