Business Development at Plena

Job Description

Key Responsibilities

• Plena Connect SDK Integration: Identify and engage with DApps for potential integration with Plena Connect SDK. Lead discussions, negotiations, and follow-ups to ensure successful SDK integration.
• Partnership Development: Identify and secure strategic partnerships to enhance Plena’s ecosystem. Maintain and leverage existing relationships to introduce new partners. Collaborate with partners to co-create marketing and promotional campaigns.
• Coin Listings: Proactively reach out to new and emerging coins to be listed on Plena. Manage relationships with token projects and guide them through the listing process. Stay updated on market trends to identify potential listing opportunities.
• Lead Generation and Outreach: Conduct cold outreach to potential partners, leveraging both existing contacts and new leads. Develop and maintain a robust pipeline of prospective partners, including KOLs, KOL managers, and marketing agencies. Follow up diligently to convert leads into active collaborations.
• Community and Network Building: Engage with key opinion leaders (KOLs), influencers, and marketing agencies to support Plena’s initiatives. Build and maintain a strong network within the crypto community to facilitate future activities.
• Product and Market Analysis: Regularly review and analyze Plena’s products and market position. Recommend activities and strategies to drive user growth and engagement. Identify and bring on board growth partners to achieve dynamic growth.
• Strategic Planning and Execution: Develop and implement strategic plans to achieve business development goals. Collaborate with internal teams to align strategies and ensure seamless execution.

Job Requirements

• Proven experience in business development, partnerships, or ecosystem growth within the blockchain/crypto industry.
• Strong understanding of DeFi, DApps, and tokenomics.
• Excellent negotiation, communication, and relationship-building skills.
• Ability to conduct market research and identify growth opportunities.
• Self-motivated with a proactive approach to problem-solving.
• Experience working with KOLs, influencers, and marketing agencies is a plus.
• Ability to collaborate effectively with cross-functional teams.