Business Development at BYDFi

Job Description

Key Responsibilities

• Establish and maintain long-term relationships with local KOLs, influencers, and community partners to enhance brand credibility and user engagement
• Develop tailored marketing strategies for different channels, including social media, content platforms, and offline events, to maximize reach and conversion rates
• Track and analyze campaign performance data using tools like Google Analytics, social media insights, and CRM systems to identify optimization opportunities
• Collaborate with cross-functional teams including product, sales, and design to align marketing efforts with overall business goals
• Conduct regular market research to monitor industry developments, competitor strategies, and consumer behavior patterns
• Prepare detailed reports on channel performance, ROI analysis, and strategic recommendations for senior management review
• Manage budget allocation for influencer campaigns, ensuring cost-effective spending while maintaining quality standards
• Stay updated on emerging trends in digital marketing and adjust strategies accordingly to maintain innovation and competitiveness
• Coordinate with local marketing teams to ensure consistent messaging across all platforms and campaigns
• Identify new partnership opportunities and negotiate terms that benefit both the company and collaborators

Job Requirements

• Minimum 3 years of experience in influencer marketing, brand management, or related fields with a proven track record of successful campaigns
• Excellent understanding of digital marketing principles, including SEO, SEM, and social media marketing strategies
• Proficiency in data analysis tools and ability to interpret performance metrics to make data-driven decisions
• Strong communication skills with the ability to negotiate and collaborate effectively with diverse stakeholders
• Ability to work independently and manage multiple projects simultaneously while maintaining high-quality standards
• Knowledge of local market dynamics and familiarity with key industry players and competitors
• Excellent organizational skills with the ability to manage timelines, budgets, and deliverables efficiently
• Proficiency in English and local language for effective communication with partners and teams
• Ability to create compelling content that aligns with brand voice and marketing objectives
• Experience with campaign management platforms and tools for tracking and reporting performance
• Strong analytical mindset with the ability to identify trends and develop strategic recommendations
• Excellent problem-solving skills to address challenges in partnership development and campaign execution
• Ability to adapt to changing market conditions and adjust strategies accordingly
• Knowledge of contract negotiation and partnership management processes
• Strong interpersonal skills to build and maintain relationships with KOLs and marketing channels
• Ability to work under pressure and meet tight deadlines while maintaining quality output
• Excellent presentation skills to communicate campaign results and strategies to stakeholders
• Knowledge of marketing automation tools and CRM systems for managing customer relationships
• Ability to develop and execute creative campaigns that resonate with target audiences