Business Development at MEXC

Job Description

Key Responsibilities

• Develop, strengthen, and expand partnerships with KOLs and content channels to create mutually beneficial collaborations and amplify brand reach.
• Actively promote brand policies through targeted campaigns, content creation, and community engagement to align with business objectives.
• Identify and implement strategies to add new user groups to the brand's audience, ensuring consistent growth and engagement metrics.
• Conduct market research to analyze trends, consumer behavior, and competitive landscapes, providing actionable insights for business development.
• Collaborate with cross-functional teams to refine brand positioning and optimize marketing efforts for maximum impact.
• Monitor and evaluate the effectiveness of brand visibility initiatives, adjusting tactics as needed to achieve desired outcomes.
• Ensure compliance with brand guidelines while maintaining creative freedom in partnership development and content promotion.
• Provide regular reports on partnership performance, user acquisition progress, and market trend analysis to stakeholders.
• Stay updated on industry developments and digital marketing best practices to maintain a competitive edge in brand promotion.
• Support the creation of content calendars and campaign plans that align with brand goals and audience preferences.

Job Requirements

• Proven experience in brand management, influencer marketing, or content partnership development (minimum 2 years).
• Excellent communication and negotiation skills to establish and maintain relationships with KOLs and channels.
• Strong analytical abilities to interpret market data and identify growth opportunities through comprehensive research.
• Proficiency in digital marketing tools and platforms, including social media analytics, campaign management software, and content distribution systems.
• Ability to create compelling content and campaigns that resonate with target audiences while promoting brand policies effectively.
• Knowledge of brand visibility metrics and KPIs to measure the success of marketing initiatives and partnership strategies.
• Collaborative mindset to work with diverse teams and stakeholders while maintaining brand consistency across all channels.
• Flexibility to adapt to changing project priorities and work schedules, with the ability to manage multiple tasks simultaneously.
• Excellent organizational skills to track partnership progress, manage deadlines, and ensure smooth execution of brand promotion activities.
• Strong understanding of market trends and consumer behavior to inform strategic decisions and drive business growth.